Brand Ambassador within YCIPTA (This is not a Yuma County Position)

$41,600 - $56,500/Yr

Yuma County - Yuma, AZ

Full-time

Yuma, AZ

Executive, Legislative, and Other General Government Support

About the position

The Brand Ambassador will represent the Yuma County Intergovernmental Public Transit (YCIPTA) organization, focusing on enhancing brand awareness and customer loyalty through direct engagement and social media presence. This role involves conducting inspections of YCAT vehicles and bus stops, promoting transit services, and participating in community outreach efforts.

Responsibilities

• Conduct regular inspections of YCAT vehicles and bus stops for cleanliness and proper signage.
• Promote and coordinate transit services by attending meetings and marketing fairs.
• Prepare marketing materials including flyers, route schedules, pamphlets, and brochures.
• Join community committees and build supportive community networks.
• Provide direct outreach to area employers and employment agencies for transit programs.
• Attend city events and Chamber of Commerce events to promote YCAT services.
• Manage social media accounts, updating YCAT Facebook and website as necessary.
• Assist in bus shelter permitting and placement as well as advertisement efforts.
• Follow the Marketing Plan to create ads and coordinate events.
• Ensure compliance with Federal Transit Administration (FTA) programs.

Requirements

• High school diploma or equivalent.
• Valid Arizona Driver's License.
• Ability to be insured by YCIPTA's vehicle insurance program.
• 2 years' experience in the transportation industry (preferred).
• 1 year marketing experience (preferred).
• Successful completion of a background check.

Nice-to-haves

• Graphic design skills.
• Content creation experience.
• Social media management skills.
• Customer service experience.
• Selling, negotiating, and influencing skills.
• Analysis and decision-making experience.
• Bilingual in English/Spanish.
• Excellent social media and writing skills.