Brand Analyst

$90,000 - $115,000/Yr

Priceline - Norwalk, CT

Full-time - Mid Level

Hybrid - Norwalk, CT

Administrative and Support Services

About the position

The Brand Analyst role at Priceline is pivotal in driving the brand's evolution through campaign analysis, consumer research, and insights that inform brand marketing strategies. This position involves collaboration with the Brand Marketing team to measure campaign effectiveness and understand target audiences, ultimately enhancing the brand's presence in the market.

Responsibilities

• Build and execute measurement frameworks, dashboards, and data analyses to measure the effectiveness of brand marketing efforts.
• Own analysis of brand health, creative pre-testing, and advertising effectiveness, managing external research partners.
• Draft and conduct custom research projects (qualitative and quantitative) to better understand audiences and solve key business challenges.
• Deliver ongoing competitive analysis and trend forecasting to inform marketing, PR, and product strategies.
• Connect the dots between brand health, media performance, and business outcomes.
• Provide strategic recommendations to team members and senior management based on analysis and trend observation, influencing brand, media, and creative strategy.
• Manage external agencies to collect inputs for ongoing measurement reporting.

Requirements

• 3-5 years experience in a marketing/media analytics role focused on insights, campaign measurement, and analysis.
• Strong analytical, statistical modeling, and mathematical skills with the ability to structure and conduct analyses.
• Strong experience with Tableau, SQL, and Google Analytics 360; experience with R, Python, or similar is a plus.
• Familiarity with Marketing Mix Modeling (MMM), Matched Market Testing, or Multi-Touch Attribution methods is a plus.
• Ability to translate data and insights into compelling narratives that guide marketing strategy and decision-making.
• Experience designing and executing consumer research projects (qualitative and quantitative) and analyzing brand performance data.
• Understanding of the cross-channel brand, media, and performance marketing.
• Passion for travel and belief in the power of brands to change business trajectories.
• Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability, and Trust.

Nice-to-haves

• Experience with advanced statistical techniques and tools for data analysis.
• Knowledge of digital marketing trends and best practices.
• Familiarity with consumer behavior analysis.

Benefits

• Competitive base salary
• Annual bonus eligibility
• Equity grant opportunities
• Flexible work model with hybrid options
• Diversity and inclusion initiatives
• Professional development opportunities