The Downs Racetrack And Casino - Albuquerque, NM
posted 2 months ago
The Brand & Creative Marketing Manager at The Downs Racetrack and Casino is a pivotal role responsible for the development and execution of innovative marketing campaigns that effectively promote the brand, products, and services of the casino. This position plays a crucial role in enhancing brand awareness, fostering customer engagement, and supporting the overall objectives of the company. The manager will ensure that the property maintains a unique brand identity across all marketing activities, both internal and external, and will be tasked with creating and managing special events aimed at attracting new customers to the property. In this role, the manager will develop and implement creative strategies that align with the overall marketing objectives, targeting specific audiences to maximize impact. Responsibilities include creating promotions, press releases, and social media campaigns to highlight new businesses and products. The manager will also oversee and optimize digital marketing campaigns, which encompass social media advertising, email marketing, print collateral, and other forms of advertisement, ensuring consistency and adherence to brand guidelines across all creative elements. Staying abreast of industry trends, best practices, and emerging technologies is essential for continually enhancing the effectiveness and innovation of marketing efforts. The manager will monitor project timelines, budgets, and resources to ensure that all creative assets are delivered on time and within budget. Collaboration with team members to evaluate the effectiveness of campaigns and make data-driven recommendations is also a key aspect of this role. Compliance with all departmental rules, regulations, policies, and procedures, as well as local, state, and federal regulations, is mandatory.