BRAND AND CULTURE MARKETING MANAGER

Sapphire Health Services - Portland, OR

Full-time - Mid Level

Portland, OR

Administrative and Support Services

About the position

The Brand and Culture Marketing Manager at Sapphire Health Services is responsible for enhancing the company's online presence and engaging audiences in the senior care sector. This role focuses on creating and executing social media strategies that reflect the company's values, promote its services, and foster a sense of community among residents, families, and employees. The manager will also work on internal culture-building efforts to strengthen employee engagement and support recruitment goals.

Responsibilities

• Develop and execute social media strategies to promote senior care services, engage families, and build awareness of our community.
• Collaborate with Talent Acquisition and HR teams to ensure social media campaigns align with recruitment goals.
• Create and manage content that resonates with multiple target audiences, including seniors, their families, and employees across platforms (Facebook, Instagram, LinkedIn, etc.).
• Highlight success stories, testimonials, and staff spotlights to build trust and credibility.
• Design and implement campaigns that showcase the quality of care, resident activities, and special events at the facility.
• Monitor and manage all social media accounts, responding to inquiries, reviews, and messages with empathy and professionalism.
• Collaborate with the content and design teams to develop visual and written content, such as blog posts, videos, and photos, that tell our story and highlight key services like memory care, assisted living, skill nursing and rehabilitation.
• Partner with our communities to develop employee engagement strategies.
• Create, curate, and manage content that showcases the company culture, highlighting employee stories, workplace achievements, and behind-the-scenes insights to attract potential candidates.
• Develop social media strategies that promote our company's brand, services and mission.
• Analyze social media performance data to refine strategies, track engagement, and optimize results based on metrics like audience growth, engagement rates, and conversions.
• Run paid social media campaigns to target local markets, promote specific senior care services or events and attract potential employees.
• Create and share content for major internal events, such as team-building activities, community events and employee development programs.
• Stay up to date on industry trends in both senior care and social media to continuously improve the effectiveness of campaigns.
• Build relationships with local influencers, senior advocates, and community organizations to amplify our reach.
• Monitor and manage online reputation, responding to reviews on platforms like Google, Yelp, and Facebook in coordination with the community relations team.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) preferred.
• 3+ years of social media management experience, preferably in healthcare, senior care, or related industries.
• Experience with employer branding and working closely with HR or recruitment teams.
• Proven success in growing social media communities and managing sensitive content in a compassionate, professional manner.
• Deep understanding of the senior care industry, including the needs of families and caregivers when selecting care services.
• Experience using social media analytics tools (e.g., Facebook Insights, Google Analytics, Sprout Social) to track and report on KPIs.
• Knowledge of paid social media advertising and campaign optimization.
• Exceptional copywriting skills, with the ability to create empathetic and informative content.
• Strong visual storytelling skills, with experience creating or directing content such as photos and videos that speak to senior care audiences.
• Experience managing online reviews and responding to community feedback.
• Familiarity with HIPAA guidelines and online communication best practices in healthcare.
• Experience working in a senior care or healthcare setting preferred.
• Graphic design skills (Canva, Adobe Creative Suite) or familiarity with video editing tools for creating engaging content.

Nice-to-haves

• Experience in healthcare marketing or communications.
• Familiarity with community engagement strategies.
• Knowledge of local senior care resources and organizations.

Benefits

• PTO
• 401(K)
• Medical/Health Insurance
• Dental Insurance
• Vision Insurance
• Birthday/Holiday Pay
• Wellness Fund
• Uniform Fund
• Longevity Bonuses
• Tuition Reimbursement