Brand and Marketing Lead

$40,789 - $40,789/Yr

Fiddleheads Food Co-op - New London, CT

Part-time - Entry Level

New London, CT

About the position

The Brand and Marketing Lead is responsible for the production and coordination of visual branding, advertising, social, digital, and print media for Fiddleheads Food Co-Op. This role aims to promote the co-op and educate the public about its products, values, and community commitments through various media channels.

Responsibilities

• Collaborate with the Management Team to develop a set of marketing strategies.
• Execute the marketing strategies.
• Attend all marketing and promotional meetings weekly and as needed.
• Cultivate and maintain a positive consistent visual branding package for Fiddleheads.
• Effectively translate ideas and concepts into clear, attractive and dynamic visual materials for online and print.
• Understand, align with and market co-op values.
• Design graphic pieces for marketing purposes (signage, event posters and flyers, coupons, brochures and other promotional pieces).
• Handle requests for Co-op advertisements.
• Design and maintain templates for in-store communications and retail signage.
• Oversee production of other in-house materials (bag stuffers, educational brochures, etc.).
• Support shelf-level promotions and demos.
• Manage social media (Instagram, Facebook, Google Business, Yelp, etc.).
• Oversee that website content stays current.
• Act as a spokesperson for the co-op; cultivate good PR from media.
• Serve as primary marketing point of contact.
• Communicate key marketing and outreach initiatives to Staff.

Requirements

• Organizational and time management skills.
• Ability to work independently.
• Strong, professional writing and editing skills.
• Attention to detail.
• Efficient Computer skills.
• Ability to use editing and design software successfully.
• Moderate proficiency in Word, Publisher, Excel, and Adobe Acrobat.
• Adaptability and flexibility.
• Excellent customer service skills.
• Basic knowledge of whole, natural and organic foods.
• Familiarity with cooperative principles.
• Ability to exercise good judgment and discretion when handling confidential materials and matters.
• Regular attendance.
• Ability to sit for long periods of time in front of a computer.
• Able to lift 30+ pounds occasionally and carry bulky items over uneven surfaces.
• Physical flexibility to stand, walk, squat, bend, balance and rotate body.

Nice-to-haves

• Fluent in Spanish
• Familiar with the New London Area
• Familiar with Adobe Photoshop or similar
• Experience with designing and publishing Newsletters

Benefits

• Employee assistance program
• Employee discount
• Paid time off
• Retirement plan