Brand and Sales Marketing Manager

$180,000 - $220,000/Yr

Parafin - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Credit Intermediation and Related Activities

About the position

We're seeking a dynamic and experienced Brand and Sales Marketing Manager to join Parafin's growing team. This role will be pivotal in building brand recognition, driving lead generation, and ensuring that our marketing strategy supports both sales and product initiatives. The ideal candidate will have a blend of hands-on tactical expertise, strategic vision, and leadership potential to grow with the role.

Responsibilities

• Elevate Parafin's visibility and reputation through digital brand-building strategies.
• Develop and execute campaigns to position Parafin as a leader in platform-based lending and financial products.
• Collaborate with industry analysts and research firms (e.g., Gartner, Forrester) to establish Parafin in their frameworks.
• Develop and implement performance marketing strategies, including website optimization, paid search, and digital lead conversion tracking.
• Establish robust analytics to measure and optimize the customer journey from website visit to sales funnel conversion.
• Plan and execute conference and event strategies, both partner-specific and industry-wide.
• Ensure impactful representation at key events to attract prospects and strengthen partnerships.
• Collaborate with sales teams to craft compelling messages for new platform launches.
• Create co-marketing assets and enable partners with the tools to market Parafin's solutions to their end users effectively.
• Drive scalable outreach to a larger cohort of partner platforms to expand Parafin's market reach.
• Oversee the development of marketing collateral, such as one-pagers, case studies, and sales tools.
• Work with our designers to produce visually engaging materials.
• Act as a bridge between marketing, sales, and product teams to align efforts.
• Manage external consultants to extend design and marketing capacity when needed.

Requirements

• 8+ years of experience in B2B marketing, with a focus on brand building and performance marketing.
• Proven success in executing digital marketing campaigns and driving measurable business outcomes.
• Strong ability to balance strategic thinking with hands-on execution.
• Excellent communication and collaboration skills, with experience influencing cross-functional stakeholders.
• Familiarity with marketing automation tools, CRM platforms, and performance analytics.

Nice-to-haves

• Experience in event marketing and external partnerships is a plus.

Benefits

• Salary Range: $180k to $220k
• Equity grant
• Medical, dental & vision insurance
• Unlimited PTO & work from home flexibility
• Commuter benefits
• Free lunches
• Paid parental leave
• 401(k)
• Employee assistance program