Brand Communications Manager

Terumo Medical Corporation - Franklin Township, NJ

Full-time - Senior

Franklin Township, NJ

10,001+ employees

Merchant Wholesalers, Durable Goods

About the position

Terumo Medical Corporation (TMC) is seeking a Brand Communications Manager who will be responsible for the strategic development, planning, and implementation of both digital and traditional brand communications. This role is crucial in aligning with integrated marketing communications (IMC) plans to achieve the marketing and sales objectives of Terumo Interventional Systems (TIS). The Brand Communications Manager will directly impact the financial performance of the TIS business unit, necessitating a high level of leadership, management, and collaboration with cross-functional teams and stakeholders. In this position, the Brand Communications Manager will partner closely with the product management team to develop IMC plans and execute marketing tactics that support and drive product portfolios and initiatives. The role also involves managing communications that affect the overall business and contributing to the brand stewardship of all Terumo brands. It is essential that all communication programs are executed on time and within budget, with careful monitoring of expenses to ensure alignment with financial plans. The Brand Communications Manager will lead the planning and implementation of communication programs and campaigns, which include advertisements, brand collateral, video/animation, email marketing, and educational tools across various traditional and digital media channels. This position requires ongoing collaboration with medical, regulatory, and legal partners to ensure compliance with FDA regulations and appropriate clinical representation of assets. Additionally, the manager will oversee external agencies responsible for the design and evaluation of brand communications programs, ensuring that all messaging adheres to brand guidelines and regulatory standards. The role also includes strategic planning for trade shows, oversight of media schedules, and contributions to public relations programs, including press release development. The Brand Communications Manager will play a vital role in company-wide activities and events, while also expanding their knowledge of current and new product lines to create effective communication materials. A commitment to patient safety and product quality is paramount, requiring adherence to TMC Quality Systems and compliance with all applicable regulations.

Responsibilities

• Partner with TMC / TIS teams, specifically Product Marketing team, to ensure brand communication efforts support a broader integrated marketing plan.
• Lead, plan, develop and implement communication programs and campaigns.
• Direct external agencies responsible for the design, creation, implementation and evaluation of brand communications programs.
• Ongoing collaboration with medical, regulatory and legal partners to assure compliance with FDA regulations and US laws.
• Administer expenses and ensure that all brand communication expenditures stay within the approved budget.
• Provide guidance on all brand guidelines and training to TMC associates.
• Utilize market research firms as needed for qualitative and/or quantitative projects.
• Assist in the strategic planning and execution of trade shows.
• Lend strategic direction to the development of the TMC internet and intranet sites.
• Contribute to internal projects which may include content development, editing, and proofing.
• Oversight of media schedules and contribute to PR programs including development and input to the development of press releases.
• Play an integral role in the planning and execution of company-wide activities and events.
• Continue to expand knowledge base of current and new product lines, as well as disease states and treatments.
• Demonstrate a commitment to patient safety and product quality by maintaining compliance with all TMC Quality Systems requirements.

Requirements

• Bachelor's degree in Business Administration, Communication, Marketing or related field.
• Minimum of 8 years of marketing communications experience of increasing responsibility.
• Prior experience in the medical device industry, particularly in cardiovascular or endovascular, is highly desired.
• Knowledge of multimedia and digital marketing, as well as experience in digital technologies.
• Strong organizational and project management skills.
• Excellent verbal and written communication skills.
• Proficient in Microsoft Office and Adobe Acrobat applications.

Nice-to-haves

• Experience with digital marketing technologies and emerging technologies.
• Strong analytical skills to assess and resolve complex communication issues.