Caa - New York, NY
posted 5 months ago
About the position
Creative Artists Agency (CAA) is seeking a talented and dynamic Art Director to join our innovative sports sponsorship and marketing team. In this role, you will be instrumental in developing and executing visually compelling and impactful creative strategies for our entertainment marketing initiatives. Working under the guidance of Account Leads and Creative Directors, you will translate marketing objectives into visually stunning campaigns that resonate with our target audience. The ideal candidate is a creative visionary with a passion for entertainment, marketing, experiential/live events, and design. You will be responsible for leading the creative authorship and execution of marketing materials, ensuring that all designs align with brand identity and maintain consistency across various platforms, including Experiential, Digital, Social, Print, OOH, and Motion. As part of the CAA Brand Consulting team, you will collaborate with cross-functional teams, including marketing, content creators, and product teams, to ensure alignment of creative assets with overall campaign strategies. You will also manage multiple projects simultaneously, from concept to delivery, ensuring deadlines are met while maintaining a high standard of quality for all deliverables. Your role will involve staying informed about industry trends and the competitive landscape in sports marketing to enhance the effectiveness of our campaigns. You will analyze the performance of past campaigns to inform future creative decisions and optimizations, ensuring that our work remains cutting-edge and relevant in the fast-paced world of entertainment marketing.
Responsibilities
- Collaborate with the marketing team to understand campaign objectives and target audience, translating them into creative visual concepts.
- Develop and maintain a strong understanding of current trends in sports marketing and design to ensure our campaigns are cutting-edge and relevant.
- Generate innovative and unique ideas for sports marketing campaigns, ensuring alignment with brand guidelines and marketing goals.
- Deliver multiple conceptual solutions for each creative challenge and determine how to present concepts visually.
- Work closely with copywriters and other team members to integrate visual and textual elements seamlessly.
- Lead the creative authorship and execution of visually striking and effective marketing materials, including print ads, digital banners, social media graphics, and promotional materials.
- Guide a team of designers to produce exceptional creativity that meets individual brand standards.
- Ensure all designs are in line with brand identity, maintaining consistency across various platforms.
- Showcase creative curiosity and a spirit of daring in pursuit of innovation, looking to harness new technologies and processes.
- Maintain and enforce brand guidelines, ensuring a cohesive visual identity across all marketing touchpoints.
- Develop and deliver engaging client-facing presentations that articulate solutions through effective storytelling.
- Work closely with cross-functional teams to ensure alignment of creative assets with overall campaign strategies.
- Provide art direction and guidance to graphic designers and other creative team members.
- Foster a collaborative and creative work environment, encouraging the exchange of ideas and concepts.
- Effectively manage multiple projects simultaneously, ensuring deadlines are met and maintaining a high standard of quality for all deliverables.
- Collaborate with external agencies and freelancers when necessary, providing clear creative direction and feedback.
- Establish accurate development timelines and milestones for project managers.
- Provide creative leadership to ensure successful, accurate deliveries are met.
- Oversee the creation and implementation process of campaign designs.
- Demonstrate an affinity for quality control, accurate deliveries, and attention-to-detail.
- Stay informed about industry trends and the competitive landscape in sports marketing to enhance campaign effectiveness.
- Analyze the performance of past campaigns to inform future creative decisions and optimizations.
Requirements
- Preferred Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field.
- 6+ years of relevant experience in Art Direction.
- Proven experience as an Art Director in an entertainment marketing or related field.
- Strong command of composition, color and motion theory, and design thinking.
- Mastery of Photoshop, Illustrator, Keynote, PowerPoint, InDesign, and AfterEffects.
- Working knowledge of live-action production, art direction, and VFX.
- Ability to confidently present to senior team members.
- Ability to read, decipher, and navigate client feedback.
- Exceptional portfolio showcasing a range of successful sports marketing campaigns.
- Proficient in industry-standard design software (Adobe Creative Suite, C4D, etc.).
- Excellent communication and collaboration skills.
- Ability to pay close attention to detail and accuracy.
- Ability to meet deadlines and juggle multiple tasks simultaneously.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Strong graphic forward-thinking solutions.
- Creative author and team leader for award-winning sports marketing campaigns.
- Exceptional creative and conceptual thinking and execution skills.
- Strong project management and organizational abilities.
- Excellent communication and interpersonal skills.
- Ability to develop and maintain accurate timelines for project completion.
- Ability to manage and supervise creative teams including designers, writers, and animators.
- Ability to coordinate with all artistic departments.
- Strong ability to build clear and compelling presentation documents.
Nice-to-haves
- Genuine passion for and deep understanding of the entertainment marketing and design landscape, showcasing an affinity for music tour branding.
- Lives within the zeitgeist of entertainment, music, fashion, and pop culture.
- Telecom - Entertainment sponsorship experience a plus.
