Brand Consulting - Creative Director - Experiential

Caa - New York, NY

Full-time - Senior

New York, NY

501-1,000 employees

Performing Arts, Spectator Sports, and Related Industries

About the position

The Creative Director, Experiential at CAA Brand Consulting will lead and inspire a talented team to create innovative and immersive experiences for a telecom client, focusing on sports and entertainment. This role involves conceptualizing and executing standout campaigns that enhance brand awareness and captivate audiences, while collaborating with cross-functional teams to ensure cohesive strategies. The ideal candidate will have a strong background in experiential marketing and a proven track record of delivering exceptional creative solutions.

Responsibilities

• Lead and direct creative campaigns, experiential, and brand activations for clients.
• Develop strategic-based creative concepts that align with client objectives and industry trends.
• Inspire and nurture a team of creatives, art directors, copywriters, and designers.
• Collaborate with other creative specialists to build best-in-class creative solutions.
• Deliver an overarching strategic vision based on client business and brand objectives.
• Offer creative counsel to account teams and clients, leading idea workshops.
• Craft compelling presentations that effectively communicate creative concepts.
• Re-imagine immersive experiences and redefine fan journeys using cutting-edge technology.
• Leverage consumer insights and market research to inform creative strategies.

Requirements

• 12+ years of experience in the Creative space.
• Proven 5+ years of experience as a Creative Director or in a similar creative leadership role.
• Strong portfolio showcasing successful experiential campaigns and activations.
• In-depth understanding of current trends in experiential marketing and consumer behavior.
• Ability to provide overarching creative direction and technical execution capabilities.
• Exceptional creative thinking and problem-solving skills.
• Excellent leadership and communication abilities.
• Understanding of partnership marketing and translating brand stories into experiences.
• Ability to thrive in a fast-paced, collaborative environment.
• Passion for sports, entertainment, live events, youth, and pop culture.
• Entrepreneurial self-starter with a proactive attitude.
• Strong interpersonal skills and ability to build relationships quickly.
• Organized and detail-oriented with the ability to work under pressure.
• Team player with the ability to work autonomously.
• Creative flair with a passion for innovative thinking.
• Confident presentation skills with strong attention to detail.

Nice-to-haves

• Experience in integrated marketing and brand activation.
• Familiarity with the production landscape and live-event production.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities