Brand Content & Social Media Manager

$50,000 - $66,000/Yr

Stan's Notubes - State College, PA

Full-time - Mid Level

State College, PA

Professional, Scientific, and Technical Services

About the position

With a demonstrable passion for social media and content creation, the Brand Content & Social Media Manager at Stan's is the driving force behind the brand's online presence. This role delves into the heart of the Stan's brand, its community, and its products, crafting a vibrant social media strategy and dynamic content plan that resonates, inspires, and delivers results. By developing and championing Stan's online persona, this manager becomes the heartbeat of our digital presence, enhancing brand awareness and fostering a lively, engaged, and eager online community. This position demands a blend of creativity, strategic thinking, and focused execution to ensure every post, photo, video, article, and story reflects the unique spirit of how Stan's improves the ride for everyone. The Brand Content & Social Media Manager is responsible for creating content produced in-house or wherever the road or trail leads. Additionally, you will be responsible for soliciting, organizing, and posting content produced by agencies, ambassadors, teams, athletes, and other outside partners. You will also monitor our brand voice across all company social media channels. Expect to make good use of your photo, video, and writing skills on a daily basis, too. Of course, you'll maintain a positive attitude and professional approach to both internal and external communications and demonstrate a willingness to take responsibility and work to improve continually. Generally, as Brand Content and Social Media manager, you are expected to continually collaborate, create, curate, coordinate, and communicate. This role is based in our State College, PA location, and is a hybrid role requiring a minimum of three days in the office.

Responsibilities

• Demonstrate an in-depth understanding of current and emerging social media channels and audiences, including Instagram, Facebook, YouTube, TikTok, LinkedIn, etc.
• Create and maintain a detailed, responsive calendar to prepare and execute social media posts and other content deliverables.
• Own public-facing communication across all current and future social media channels and engage responsibly with the public via social comments, shares, and posts.
• Build and manage social media audiences to optimize reach, engagement, and brand loyalty.
• Gather, catalog, and schedule social media content related to brand and product mentions in both print and digital media, product reviews, and current cycling news.
• Create a dialogue and process with the Customer Service team to diplomatically and quickly address product issues raised through social media channels.
• Prepare regular reports demonstrating effective reach, consumer engagement, and optimal channel use.
• Assist in the creation and management of digital and traditional brand content and marketing assets as directed by the Director of Global Marketing.
• Plan and coordinate photo and video shoots with athletes and teams, agencies and Stan's staff, photographers and videographers, studios and on-location.
• Provide support and tactical execution of all marketing initiatives and strategize with stakeholders to create continuous improvement.

Requirements

• 2+ years of professional experience managing social media content and engagement
• Excellent written and verbal communication skills
• Expert with cameras, shooting, editing and sharing - stills and video
• Strategic thinker with exceptional organizational skills
• Intermediate to advanced knowledge of modern mountain, gravel, and road bicycles and the cycling community
• Proficient user of Adobe Photoshop and Illustrator, Microsoft Office, and/or Google G Suite
• Customer-focused social media engagement expertise
• Ability to quickly learn and adapt in a fast-paced environment
• Willingness to occasionally travel to significant trade events, races, cycling festivals, and on-location product shoots.

Nice-to-haves

• Adept at using Adobe Premiere Pro, Premiere Rush, Lightroom, and InDesign
• Knowledge of, and/or experience with, podcasting
• Asana or similar project management application experience
• Working knowledge of Klaviyo

Benefits

• Healthcare, medical, dental and vision insurance coverage
• Attractive vacation and time off policy
• Investment package that includes retirement and a Roth 401(k) with employer contribution
• Qualified for many outdoor industry employee purchase programs