Brand Copywriter

$60,000 - $85,000/Yr

Arizona Beverages USA - Woodbury, NY

Full-time

Woodbury, NY

Beverage and Tobacco Product Manufacturing

About the position

As a Brand Copywriter at AriZona Beverages, you will play a pivotal role in crafting content that aligns with AriZona's vibrant and dynamic branding lifestyle. Your mission will be to inspire and engage our audience, making them feel like a cherished part of the AriZona family. You will work closely with various departments, including Sales, Advertising, Marketing, and Social Media, to produce compelling copy that enhances our brand presence across multiple platforms such as our website, online ads, and community engagements. Your responsibilities will include researching and creating captivating copy for our website, product descriptions, email campaigns, social media, and more. You will prepare holistic and descriptive press releases for the launch of new products and write persuasive ad copy for platforms like Instagram, Facebook, Google, and Amazon, following SEO best practices. Additionally, you will generate engaging social copy for platforms like Instagram, TikTok, Facebook, and LinkedIn, fostering direct audience interaction. Staying abreast of the latest industry trends will be crucial to create relevant, shareable content. You will also craft compelling narratives that highlight the unique features and benefits of our products, making them irresistible to our customers. Collaborating with the marketing team to brainstorm and execute innovative content strategies that drive engagement and sales will be a key part of your role. As the Brand Voice Guardian, you will ensure consistency in our brand voice across all platforms and marketing materials.

Responsibilities

• Develop engaging and on-brand copy for our website, product descriptions, email campaigns, social media, and more.
• Prepare holistic and descriptive press releases for the launch of new products.
• Write persuasive ad copy for platforms like Instagram, Facebook, Google, and Amazon, following SEO best practices.
• Generate engaging social copy for platforms like Instagram, TikTok, Facebook, and LinkedIn, fostering direct audience interaction.
• Stay abreast of the latest industry trends to create relevant, shareable content.
• Craft compelling narratives that highlight the unique features and benefits of our products.
• Collaborate with the marketing team to brainstorm and execute innovative content strategies that drive engagement and sales.
• Ensure consistency in our brand voice across all platforms and marketing materials.

Requirements

• 5+ years of experience in a similar role, preferably within an in-house environment.
• Exceptional writing and editing skills with a strong portfolio demonstrating your ability to craft engaging copy.
• A passion for AriZona Beverages and an understanding of our brand values and audience.
• Ability to brainstorm and execute creative content ideas that resonate with our target audience.
• Strong attention to detail and a commitment to delivering high-quality work.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Excellent communication and collaboration skills, with a positive attitude.

Benefits

• Full time in office 5 days a week.