Smoothie King - Coppell, TX
posted 2 months ago
As the Brand Creative Manager at Smoothie King, you will be at the forefront of our design and visual branding initiatives. Your primary responsibility will be to lead the creative team in developing engaging and responsive creative assets that span various communication channels, including digital, web, social media, print, and point-of-purchase signage. You will ensure that all marketing materials reflect our brand's visual identity and maintain consistency across all platforms. This role is crucial in overseeing the evolution of our brand identity, ensuring it aligns with our core values and objectives. In this position, you will manage the creative request and output process, proactively providing creative solutions to meet the needs of our Franchisees. You will collaborate closely with marketing teams to translate marketing strategies into compelling visual designs, ensuring that all layouts, designs, and photoshoots adhere to brand and production standards. Additionally, you will be responsible for designing and updating menus, creating engaging website visuals, and developing social media graphics that resonate with our target audience. As a leader, you will guide a team of graphic designers, providing them with the necessary feedback and creative direction to produce high-impact materials. You will also oversee the print production process, manage the design department budget, and ensure that your team has the tools and skills required to excel in their roles. Your leadership will be instrumental in fostering a collaborative and innovative environment that promotes the culture, values, and mission of Smoothie King.