Brand Designer - Marketing and Communications

Southeast Missouri State University - Cape Girardeau, MO

Full-time

Cape Girardeau, MO

Educational Services

About the position

The Brand Designer position at Southeast Missouri State University involves creating art across various mediums to support the university's brand story. This role requires a blend of artistic skills and marketing acumen to develop effective marketing materials that resonate with diverse audiences. The designer will work both independently and collaboratively, contributing to the evolution of brand standards and ensuring that all designs align with strategic marketing goals.

Responsibilities

• Conceptualize, create, and design marketing materials for print, social media, and websites.
• Assist in the development of University brand standards and style guidelines.
• Research and stay updated on design trends and software to enhance workflow efficiency.
• Write compelling content for print, digital, and website use.
• Collaborate with clients to understand their needs and translate them into effective marketing pieces.
• Participate in the development of marketing campaigns to support University goals.
• Provide art direction and styling during photoshoots.
• Communicate with print vendors to ensure error-free project setup and handoff.

Requirements

• Bachelor's degree in graphic design, art, technical graphics, marketing, advertising, communications, public relations, or a related field.
• Knowledge of graphic design and visual arts concepts, principles, trends, and practices for print and digital mediums.
• Demonstrated ability to use Adobe Creative Suite effectively for complex print and web projects.
• Strong organizational, time management, and communication skills with attention to detail.
• Collaborative working style with the ability to participate in design critique.