Brand Manager, Beverage - V8

$144,200 - $207,200/Yr

Campbell Soup - Camden, NJ

Full-time - Mid Level

Camden, NJ

Food Manufacturing

About the position

The Brand Manager, Marketing - Beverage role will sharpen your leadership, strategic & execution skills. You will be responsible for driving growth for the brand by building and executing plans to meet annual brand, finance & share objectives. Responsibilities include the development of insight-driven marketing strategies, brand positioning, innovation, communication & long-term category vision. The Brand Manager will also support their Director, Marketing in developing the vision and strategic long-range planning for the V8 portfolio.

Responsibilities

• Develop and deliver a compelling and achievable vision for the V8 100% Fruit and Veg and V8 Splash portfolio.
• Partner with cross-functional teams (H2 Innovation, Finance, Supply Chain, R&D and Sales Strategy & Planning) to effectively commercialize and execute plans with excellence and proactively look for opportunities to improve margins.
• Lead business analytics (share, competitive, consumption drivers), monitor performance against business objectives and recommend course corrections as needed.
• Manage monthly consumption analysis and volume forecast, working with demand planning & sales strategy to deliver accurate forecast.
• Identify risks and opportunities to deliver on annual operating plan.
• Develop innovation pipeline (line extensions, renovation, new pack/format) from concept development to in-market execution.
• Lead cross-functional teams through stage gate and commercialization process.
• Collaborate with key partners across sales & insights teams to develop compelling sell-in story and materials.
• Develop and execute creative strategies / big ideas, marketing programs, and corresponding tactics.
• Work with agency partners to develop tactics consistent with the brand positioning and consumer target.
• Provide guidance, mentorship, and support for two direct reports, fostering their professional growth and ensuring alignment with team goals and company values.

Requirements

• Bachelor's Degree
• Minimum 5 years experience with heavy emphasis of experience in product/brand marketing
• People leadership experience

Nice-to-haves

• MBA strongly preferred
• Beverage experience preferred
• Experience managing a portfolio of products
• Experience with brand turnaround

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our 'Campbell's Cares' program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.