Brand Manager, Global Marketing Kylie

$120,000 - $130,000/Yr

Coty - New York, NY

Full-time - Mid Level

Remote - New York, NY

Management of Companies and Enterprises

About the position

COTY is looking for a Brand Manager, Global Marketing for Kylie Jenner Cosmetics, a joint venture between Coty and the brand, with Coty owning 51% of the business. This position is crucial in accelerating the rapid omni-channel growth of this disruptive indie beauty brand. The Brand Manager will be responsible for driving and delivering strategic objectives, innovation, and activation for the brand on a global scale. The ideal candidate will be part of a high-performing marketing team and will work closely with cross-functional partners to deliver impactful innovation and go-to-market activations across various channels and geographies. The Brand Manager will support the Senior Brand Manager and Global Marketing Director in executing the global strategic roadmap. This role involves collaboration with the LA-based team and commercial markets to create and deliver omni-channel innovation plans, with a strong focus on direct-to-consumer (DTC) strategies and the US market. The candidate will be responsible for creating compelling omni-channel brand experiences through consumer-first 360° programs and will engage with various departments including Operations, Design, Packaging, Project Management, Finance, Legal, Supply Chain, PR, Education, and Digital to deliver profitable innovation plans and support programs. Additionally, the Brand Manager will monitor the competitive landscape to identify product need gaps and opportunities, developing and executing action plans to enhance brand performance. The role requires creating product briefs, offering books, and 360° activation plans to inform global affiliates of upcoming programs, ensuring that all marketing initiatives meet local market timing and requirements.

Responsibilities

• Support Sr Brand Manager and Global Marketing Director in executing the global strategic roadmap.
• Work closely with the LA based team, cross functional partners and commercial markets to create and deliver omni channel innovation plans from concept to commercialization with a hyper focus on DTC and the US market.
• Create and support compelling omni-channel brand experience through consumer-first 360° programs.
• Collaborate with high performing marketing team, and engage with cross functional partners (Ops, Design, Packaging, Project Management, Finance, Legal, Supply Chain, PR, Education, Digital) to deliver profitable innovation plans and support programs.
• Support in the development of regional / retailer trade marketing programs to ensure local relevance.
• Create product briefs, offering books and 360° activation plans to inform global affiliates of upcoming programs.
• Monitor the competitive landscape to identify product need gaps and opportunities; develop and execute action plans to improve brand edge and performance.
• Provide all affiliates with timely information and updates on all calendarized programs; liaise regularly with local marketing teams to ensure programs meet market timing and requirements.

Requirements

• Minimum 3-5 years of experience in beauty marketing.
• Educated to graduate, post graduate level (MBA is a bonus).
• Global experience critical with a strong understanding of the US marketplace.
• Experience with omni-channel, indie, and iconic beauty brands is a plus.
• DTC, Digital, and e-commerce experience is an advantage.
• High emotional intelligence (EQ) and low ego.
• Strong interpersonal and relationship skills.
• Analytical and fiscally responsible.
• Leads with passion, pride, and purpose.

Nice-to-haves

• Experience in color and/or product development.
• Understanding of omni-channel segment marketing best practices in the commercial beauty industry.

Benefits

• Opportunity to work in a diverse environment with passionate professionals.
• Flexible working policy allowing up to 50% remote work.
• Genuine opportunity to make an impact in the role.