Coty - New York, NY
posted 3 months ago
COTY is looking for a Brand Manager, Global Marketing for Kylie Jenner Cosmetics, a joint venture between Coty and the brand, with Coty owning 51% of the business. This position is crucial in accelerating the rapid omni-channel growth of this disruptive indie beauty brand. The Brand Manager will be responsible for driving and delivering strategic objectives, innovation, and activation for the brand on a global scale. The ideal candidate will be part of a high-performing marketing team and will work closely with cross-functional partners to deliver impactful innovation and go-to-market activations across various channels and geographies. The Brand Manager will support the Senior Brand Manager and Global Marketing Director in executing the global strategic roadmap. This role involves collaboration with the LA-based team and commercial markets to create and deliver omni-channel innovation plans, with a strong focus on direct-to-consumer (DTC) strategies and the US market. The candidate will be responsible for creating compelling omni-channel brand experiences through consumer-first 360° programs and will engage with various departments including Operations, Design, Packaging, Project Management, Finance, Legal, Supply Chain, PR, Education, and Digital to deliver profitable innovation plans and support programs. Additionally, the Brand Manager will monitor the competitive landscape to identify product need gaps and opportunities, developing and executing action plans to enhance brand performance. The role requires creating product briefs, offering books, and 360° activation plans to inform global affiliates of upcoming programs, ensuring that all marketing initiatives meet local market timing and requirements.