About the position
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly®, Hormel® Black Label®, Columbus® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three straight years, is one of Fortune magazine’s most admired companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list for the 12th year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe.
Responsibilities
- Directly manage categories: Entertaining (COLUMBUS, GATHERINGS), Deli meats (NATURAL CHOICE, BREAD READY), Retail Refrigerated (ribs, bacon, sliced meats, and pepperoni).
- Drive brand awareness and preference through execution of brand strategies and initiatives.
- Support senior brand manager to reach divisional financial objectives and goals.
- Gather market and industry understanding of trends, preferences, and behaviors.
- Run internal and external reports to evaluate brand commercial initiatives.
- Provide reports and analyses to evaluate category and product mix health.
- Coordinate and support activations of marketing programs with agencies.
- Assist in the creation of commercial materials for offline and online campaigns.
- Maintain and update DAM & PIM for HFIC unique products.
- Support maintenance and update of new products information in Compass.
- Coordinate cost reduction projects with external vendors and agencies.
- Contribute to consistent communication with Hormel Foods Corporation teams.
- Identify and communicate competitive issues, opportunities, and trends.
- Provide assistance creating launch and training materials for new products.
- Coordinate samples between vendors and countries.
- Assist in proper price positioning based on value proposition and margin targets.
Requirements
- 3+ years related marketing experience or 3+ years retail sales experience.
- Bachelor’s Degree in Business Administration, Marketing or equivalent; MBA is a plus.
- Good foundation and understanding of core marketing and sales principles.
- Breakthrough thinking and entrepreneurial mindset.
- Values diversity and is adaptable to working in a variety of cultural settings.
- Creativity, persuasiveness, and highly determined.
- Excellent written and verbal communication skills in English; other language is a plus.
- Computer proficiency, data entry, and digital marketing knowledge.
- Ability to handle different projects simultaneously and manage deadlines.
- Strong team player and highly adaptable to change.
- Customer focus and understanding of their needs.
- Demonstrates understanding of how organizations achieve profitability targets.
- Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States.
Nice-to-haves
- MBA is a plus.
Benefits
- Comprehensive medical, dental, and vision coverage.
- Discretionary annual merit increases.
- Bonuses and profit sharing.
- 401(k) with employer match.
- Stock purchase plan.
- Relocation assistance.
- Paid time off.
- Free two-year community/technical college tuition for children of employees.
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