Brand Manager - Ice Cream

Dairy Farmers of America - Saint Louis Park, MN

Full-time - Mid Level

Saint Louis Park, MN

Food Manufacturing

About the position

The Brand Manager for the Ice Cream Division at Kemps will lead the development and execution of marketing initiatives for national brands across multiple regions. This role focuses on creating effective brand strategies to drive growth and success, ensuring consistent messaging across all channels while collaborating with cross-functional teams.

Responsibilities

• Lead comprehensive brand strategy development to support business objectives.
• Lead consumer and shopper communication development and execution including brand positioning and messaging; advertising, packaging, consumer promotions, and public relations (PR); digital, web, and social media; and account specific shopper marketing.
• Lead the day-to-day management of outside agency partners (advertising, packaging, PR, digital).
• Develop plans to maximize the product portfolio and marketing initiatives to achieve short-term and long-term sales, shares, and profit objectives.
• Collaborate with cross-functional teams to develop compelling positioning and messaging.
• Create differentiation strategies and identify unique selling propositions to stand out in the market.
• Lead a cross-functional team of internal and external partners to effectively manage and drive day-to-day project execution.
• Work closely with the sales and customer development team to develop strong market level and account level support programs.
• Utilize syndicated data, as well as consumer and shopper insights, to deeply understand the business and deliver strategic recommendations around pricing, merchandising, and competitive response.
• Drive new product process from opportunity identification to commercialization.
• Participate in developing and managing the brand marketing budget, ensuring optimal allocation of resources. Monitor expenses, track return on investment (ROI), and provide regular reports to senior management.

Requirements

• Undergraduate degree in marketing or related curriculum (or equivalent combination of experience and education).
• Minimum of 8 years in brand marketing, marketing (category management, trade, general), sales, or related experience.
• New product launch/commercialization experience, including a strong understanding of the new product development process.
• Advanced knowledge of brand marketing/marketing principles and practices.
• Strong knowledge of new product introduction and commercialization process.
• Skilled at creating and delivering presentations that effectively communicate ideas.
• Able to translate consumer and customer insights into actionable go-to market strategies.
• Experience in developing comprehensive plans that include product positioning, sales communication, and selling materials.
• Proven ability to manage multiple projects simultaneously.