Brand Manager, Lowe

$85,800 - $138,200/Yr

Brunswick - Lebanon, MO

Full-time - Mid Level

Hybrid - Lebanon, MO

Transportation Equipment Manufacturing

About the position

Brunswick embodies innovation + inspiration on the water. Home to marine's most recognized consumer brands like Mercury Marine, Boston Whaler, Sea Ray and Lund, the company is defining the industry as the leading manufacturer of recreational boats, engines, parts and accessories. As part of the talented Brunswick Boat Group marketing team, the Brand Manager will be responsible for the direction and control of brand marketing strategy for the Lowe brand within the Brunswick Boat Group. The role requires a deep knowledge and engagement with the target customer and close partnership with category management, sales, and product development. Accountable for brand positioning, marketing priorities, managing brand investment in marketing and measuring and delivering ROI.

Responsibilities

• Oversee brand positioning and development to ensure differentiation, including establishing brand essence, guidelines, foundational assets and channel engagement strategy that aligns with positioning while meeting the changing needs of consumers.
• Align with overall business goals and ensure every consumer touch point is in line with the business objectives and generating a return for the brand.
• Develop and implement strategic marketing plans to achieve brand objectives for products and services.
• Oversee the development and execution of product launch plans, dealer marketing, sales promotions and product life-cycle marketing across the product portfolio.
• Represent company at industry events to promote products and brand.
• Lead execution of the brand initiatives through a shared business unit team that will work collaboratively to support in the areas of product launch marketing, dealer and sales marketing support, sponsorships, events and communications.

Requirements

• Bachelor's degree, business or marketing preferred
• 5-7 years' experience of brand management and marketing with a proven track record of planning, supporting and executing successful product launches
• Strong cross-functional communication
• Hybrid working location; occasional presence at Lebanon, MO location required

Nice-to-haves

• Track record of partnering with product to contribute to product strategy
• Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion
• A passion and strong understanding of the fishing, hunting and/or outdoor industry preferred

Benefits

• Medical
• Dental
• Vision
• Paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• Wellbeing program
• Product purchase discounts