Brand Manager, Marketing - Beats

$108,200 - $165,200/Yr

Apple - Culver City, CA

Full-time - Mid Level

Culver City, CA

Computer and Electronic Product Manufacturing

About the position

The Brand Manager at Beats by Dre will lead the development and execution of innovative brand marketing strategies to enhance Beats' position as a global leader in the audio electronics industry. This role involves collaboration with the Senior Brand Manager and Brand Director to ensure brand initiatives align with marketing objectives, delivering a cohesive brand message across various consumer touchpoints. The Brand Manager will drive impactful marketing efforts that engage target audiences and reflect Beats' influential presence in culture, sports, and music.

Responsibilities

• Partner with Senior Brand Manager and Brand Director to develop marketing plans.
• Collaborate with cross-functional teams including media, social, PR, channel, and creative teams.
• Facilitate global alignment by working with regional teams in EMEA and APAC.
• Leverage consumer insights, market conditions, and competitor data to inform marketing plans.
• Develop briefs, campaign recaps, and brand reporting in a timely manner.
• Track, analyze, and present customer and business metrics to marketing leadership.
• Create innovative campaigns that deliver on objectives.

Requirements

• Minimum 5-7 years in Brand Marketing with category-leading brands.
• 5+ years in a Brand Marketing role with a category-leading brand.
• Proven experience with culture and sports.

Nice-to-haves

• Bachelor's degree preferred.
• Global experience (study or work) preferred.
• World-class marketing campaign experience.
• Experience in developing integrated plans.
• Creative, production, and project management experience.

Benefits

• Comprehensive medical and dental coverage.
• Retirement benefits.
• Discounted products and free services.
• Reimbursement for certain educational expenses including tuition.
• Eligibility for discretionary bonuses or commission payments.
• Relocation assistance.