Brand Manager, Marketing & Campaigns

$85,000 - $85,000/Yr

D'Iyanu - Norristown, PA

Full-time - Mid Level

Remote - Norristown, PA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

We are seeking a strategic and creative Brand Manager, Marketing & Campaigns to lead the development of our marketing calendar and the execution of our editorial content. The ideal candidate will have experience planning marketing campaigns, leading content creation, and maintaining brand consistency across multiple channels. This role requires a strategic marketer with a strong creative point of view and excellent project management skills to ensure timely and consistent delivery of marketing initiatives. In this position, you will be responsible for brand oversight, ensuring the integrity and perception of the brand through creative ownership. You will insist on developing editorial content that keeps the brand feeling fresh, relevant, and a leader in the field. Leading a team in producing high-quality, engaging editorial content that meets brand standards will be a key part of your role. You will also own the marketing calendar and the development of content required for execution. This includes creating a marketing calendar and promotion schedule by quarter, developing creative briefs that align with overall marketing goals, and maintaining calendar accuracy while communicating changes with the entire team. Summarizing weekly, monthly, and quarterly metrics will also be part of your responsibilities. Additionally, you will manage e-commerce tasks, including executing site refreshes, updating website layouts, and creating or improving product listings. You will oversee photoshoot and editorial planning, including scheduling, logistics, and budgeting for photoshoots, collaborating with photographers and creative teams, and ensuring post-production editing aligns with brand guidelines.

Responsibilities

• Maintain the integrity and perception of the brand through creative ownership.
• Develop editorial content that keeps the brand feeling fresh and relevant.
• Lead a team in producing high-quality, engaging editorial content that meets brand standards.
• Own the marketing calendar and develop content required for execution.
• Create marketing calendar and promotion schedule by quarter.
• Develop creative briefs that align with overall marketing goals.
• Maintain calendar accuracy and communicate changes with the entire team.
• Summarize weekly, monthly, and quarterly metrics.
• Execute site refreshes on Shopify frontend.
• Request or create assets to align with current campaigns or promotions.
• Update website layout and schedule theme refreshes.
• Create, maintain, and/or improve product listings and collection pages.
• Execute launch tasks and schedule promotions in alignment with the marketing calendar.
• Oversee scheduling, logistics, and budgeting for photoshoots.
• Develop shot lists and general content plans for e-commerce, campaigns, and videos.
• Collaborate with photographers, stylists, and creative teams to ensure high-quality deliverables.
• Provide creative input and feedback during the photoshoot process.
• Assist with shot selection, set direction, and video creation on shoot days.
• Ensure post-production editing is aligned with brand guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, Fashion, or related field.
• 3-5 years of experience in marketing & brand management.
• Strong understanding of photography, creative direction, and visual storytelling.
• Excellent project management skills with the ability to handle multiple shoots and campaigns simultaneously.
• Experience collaborating with cross-functional teams and external partners.
• Creative vision with a keen eye for detail and aesthetics.
• Knowledge of industry trends, digital marketing, and branding strategies.
• Proficiency in Canva, Figma, and Adobe Creative Suite (Photoshop, Illustrator, etc.) is a plus.

Nice-to-haves

• Experience in the fashion industry.
• Strong communication and interpersonal abilities.
• Ability to work in a fast-paced, dynamic environment.
• Problem-solving skills with a proactive, solution-oriented approach.
• Leadership skills to manage teams and vendors efficiently.

Benefits

• Health insurance
• Dental insurance
• Paid time off