Brand Manager, Marketing - Classico

Kraft Heinz - Chicago, IL

Full-time - Mid Level

Chicago, IL

10,001+ employees

Food Manufacturing

About the position

The Brand Manager for Classico at Kraft Heinz will act as the CEO of the Classico Pasta Sauce business, responsible for driving transformative and profitable growth. This role involves developing long-term brand strategies and annual action plans, managing the full P&L, and executing comprehensive marketing strategies. The position requires collaboration across various functions, including Consumer Insights, Sales, and Finance, to enhance marketing fundamentals and achieve business growth.

Responsibilities

• Develop short- and long-term business and marketing plans and strategy for Classico
• Lead Brand Communications strategy and partner with Omnishopper teams to bring brand strategy to life consistently at every consumer touchpoint
• Build, strengthen, and optimize key elements of the brand foundations, such as point of difference, and socialize and drive buy-in for the evolution of the brand
• Determine financial viability, operational feasibility, and strategic fit of brand activities
• Build roadmap for brand growth, including both demand and supply-generating initiatives
• Own the full P&L for Classico, with accountability for delivering profit, volume, and market share objectives
• Leverage multiple syndicated data sources to understand own and competitor performance, diagnose and clearly communicate own brand challenges and marketplace whitespaces, and develop a strategy and action plan to drive growth
• Partner with Revenue Management/Finance to assess Price Promo Architecture plans and lead SKU rationalization
• Manage cross-functional commercialization team to deliver product and packaging changes, including quality improvements, cost reductions and new item launches
• Partner with Consumer Insights team to drive consumer learning plan

Requirements

• Bachelor's Degree in Business, Marketing, or related field; MBA with Strategy, Marketing, or General Management emphasis preferred
• 7+ years of experience (at least 3 years in marketing, product management, or brand management preferred)
• Strategic, big picture thinker who can also execute with excellence
• Experience renovating and reimagining legacy brands
• Ability to manage a full business- from big, strategic projects to running the business day-to-day
• Strong influence and experience in 'selling' people on their ideas
• Intellectually curious, who can bring outside-in thinking to help find new, bold solutions to existing challenges
• Strong collaborator, who can lead cross-functional teams
• Self-starter, who operates independently
• Prior experience managing a P&L preferred, strong commercial acumen
• Experience in a 360 degree/end-to-end marketing role, owning P&L, communications, shopper experience, etc.
• Consumer-obsessed with the ability to identify market trends and key insights
• Comfortable challenging the status quo and driving decisions via strong, data-led stories
• Outstanding verbal, written and interpersonal communications skills
• Excellent organization and project management skills