Brand Manager, Marketing & Innovation, Babybel & The Laughing Cow

$13,500 - $145,000/Yr

Bel Group - Chicago, IL

Full-time - Mid Level

Chicago, IL

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Senior Brand Manager of Marketing Innovation at Bel Brands USA will play a crucial role in revitalizing and shaping the innovation landscape for the Babybel and The Laughing Cow brands. This position involves collaborating with cross-functional teams to identify and drive innovation opportunities that align with brand strategies and customer demands, contributing to a robust innovation pipeline that fosters sustained growth.

Responsibilities

• Facilitate the creation of a multi-year local US innovation pipeline that aligns with brand strategies.
• Lead the localization of globally-led innovations for the US market.
• Demonstrate curiosity for trends and insights to develop innovative product ideas.
• Develop and validate launch strategies and complete marketing mix for new product launches.
• Build and analyze 3-5 year volume projections, pricing strategies, and trade plans.
• Provide cross-functional leadership from brief to post-launch.

Requirements

• Minimum bachelor's degree required, MBA preferred.
• 5+ years of relevant marketing experience.

Nice-to-haves

• Startup mindset with the ability to challenge the status quo.
• Strong consumer and market curiosity.
• Excellent organizational agility, communication, and interpersonal skills.

Benefits

• Base Salary: $135,000 - $145,000
• Bonus Potential: 23%
• 401k, Medical, Dental, Vision from Day One
• PTO days and more