Brand Manager, Marketing - Isopure

Glanbia Performance Nutrition - Downers Grove, IL

Full-time - Mid Level

Downers Grove, IL

Merchant Wholesalers, Nondurable Goods

About the position

The Brand Manager, Marketing - Isopure at Glanbia Performance Nutrition is responsible for leading and optimizing annual brand plans for Isopure, a key product in the company's portfolio. This role involves building brand equity, translating long-term strategies into actionable marketing plans, and collaborating with various teams to ensure effective execution. The Brand Manager will analyze market trends, manage budgets, and coordinate cross-functional teams to maximize profitability and brand performance.

Responsibilities

• Lead, direct, and optimize annual brand plans for Isopure.
• Build brand equity and translate long-term strategy into annual marketing plans.
• Collaborate closely with integrated marketing, creative, and partner agencies.
• Develop and implement annual brand plans and monitor brand performance using data tools.
• Conduct market and competitive analysis to support long-term strategy development.
• Analyze market trends and recommend changes to marketing strategies based on feedback.
• Manage and report on brand budget to maximize profitability.
• Monitor timelines and key milestones for efficient delivery of projects.
• Brief and manage internal processes for media plans and creative deliverables.
• Coordinate cross-functional teams including Integrated Marketing, Creative, Insights & Analytics, and Sales.

Requirements

• Bachelor's degree required; MBA preferred.
• 5-7 years of experience in a similar industry, preferably consumer packaged goods.
• Strong knowledge and passion for health & wellness.
• Effective communication skills to build relationships with stakeholders.
• Strong presentation skills with the ability to persuade audiences.
• Proven ability to work well in cross-functional teams.
• Results-oriented with high initiative and assertiveness.
• Strong project management skills, particularly in cross-functional settings.
• Experience in P&L and budget management.

Nice-to-haves

• Experience in the sports nutrition industry.
• Familiarity with syndicated data and marketing mix tools.

Benefits

• Dental insurance
• 401(k)
• Generous family leave policy
• Health & dental plan
• Competitive salary
• Staff discounts