The Potter's House - Dallas, TX
posted 4 months ago
The Brand Manager Marketing Strategist plays a crucial role in shaping the marketing strategy and providing comprehensive marketing support for T.D. Jakes Ministries and The Potter's House brand. This position is responsible for overseeing all aspects of assigned marketing projects, ensuring that they are executed effectively and efficiently. The Brand Manager will engage in project management, brand development, and market research, utilizing data analysis to inform decision-making and strategy development. In this role, the Brand Manager will execute and analyze various marketing projects and brand development initiatives, ensuring that all creative collateral and assets are proofread and edited to meet high standards. The position requires active participation in the creative brainstorming process for project and conference planning, as well as managing the content, planning, scheduling, and tracking of each project. The Brand Manager will provide key insights and direction to leverage the success of assigned brands and ministries, focusing on content development plans, strategy, and project timelines. Regular meetings with assigned ministries and departments will be necessary for project implementation and consultation. The Brand Manager will also be expected to provide weekly updates and status reports on assigned projects to the Executive Marketing Officer (EMO) and/or Brand Manager. A working knowledge of project management systems is essential to assist with tracking and managing the team's project load, status, workflow, and deadlines. This position requires a proactive approach to marketing strategy, ensuring that all prerequisites and requirements are assessed and evaluated to develop effective strategies from ideation to project completion.