Brand Manager, Marketing Strategy

Ehob - Indianapolis, IN

Full-time - Mid Level

Indianapolis, IN

Health and Personal Care Retailers

About the position

The Brand Manager for Marketing Strategy at EHOB Inc. is a pivotal role that requires a deep understanding of the company's products, competitive landscape, and market opportunities. This position is designed for an individual who can develop a subject matter expert (SME) level of knowledge about EHOB's brand identity and its competitors. The Brand Manager will play an integral role in crafting brand plans, developing messaging strategies, and conducting market research to inform these strategies. In this role, the Brand Manager will be responsible for creating and implementing comprehensive communication plans that align with an omni-channel approach. This includes supporting campaign and content creation while ensuring cross-functional stakeholder buy-in. The Brand Manager will also plan and lead future data testing requests in alignment with the annual brand plan, identifying trends and opportunities to enhance competitive selling of products. The position requires detailed analysis and reporting of key metrics, with the expectation to present recommendations for potential campaign enhancements based on this analysis. The Brand Manager will report on tradeshow activities, learnings, and opportunities, while managing internal Brand Team resources to ensure that content remains current and customer-facing. Additionally, the role involves collecting, analyzing, and maintaining an up-to-date library of competitive product information, collaborating with internal teams and market research partners, and performing special projects and analyses as needed.

Responsibilities

• Develop a subject matter expert (SME) level of understanding about EHOB brands identity and their competitors.
• Develop and implement communication plans to meet omni-channel approach.
• Support campaign and content creation with cross-functional stakeholder buy in.
• Plan and lead future data testing requests, in alignment with annual brand plan.
• Identify trends and opportunities to optimize competitive selling of products.
• Perform detailed analysis and reporting of key metrics and present recommendations for potential campaign enhancements based on analysis.
• Report on tradeshow activities, learnings, and opportunities.
• Manage internal Brand Team resources to ensure content is up to date and customer facing.
• Collect, analyze and maintain an up-to-date library of competitive product information.
• Collaborate with internal teams and market research partners.
• Perform special projects and analysis as appropriate for position.

Requirements

• Bachelor's degree in relevant field: Marketing, Sales, Communications, Science.
• 3-6 years of experience in marketing or brand management.
• Ability to read, analyze, and interpret complex documents.
• Ability to respond effectively to sensitive inquiries or complaints.
• Ability to make effective and persuasive speeches and presentations on complex topics to top management and public groups.
• Ability to work with mathematical concepts and interpret extensive information.
• Knowledge of Microsoft Office Suite.

Nice-to-haves

• Experience in omni-channel marketing strategies.
• Familiarity with market research methodologies.
• Strong presentation skills.