Brand Manager - Pediatric Specialty Marketing - Columbus, OH

About the position

This position works out of our Columbus, OH location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac, PediaSure, Pedialyte, Ensure, and Glucerna - to help them get the nutrients they need to live their healthiest lives. The Brand Manager will be responsible for driving demand on the Pediatric Specialty Portfolio on the healthcare professional (HCP) and consumer channels. This includes setting and delivering strategy across creative development, budget management and KPI measurement and optimization. This person will also be responsible for supply analysis, in-month shipment forecasting and leading monthly consumption review. Additional responsibilities include quarterly business strategic and tactical planning, brand lead for sales team meetings, agency leadership, and market research.

Responsibilities

• Responsible for managing healthcare professional marketing strategy and activations associated with the EleCare brand in the US.
• Manage the relationship with the field sales teams across all PSN brands.
• Lead sales teams meetings for the Pediatric Specialty business by setting strategy and objectives for each meeting and collaborating with Sales Training partners.
• Lead new innovation launches to HCPs, including creating the strategic launch plan and tactical implementation.
• Lead cross functional team in business analysis, supply management, and shipment forecasting for the brand.
• Measure and report consumption, uncover insights and optimize in market activation based on data.
• Analyze multiple external data points to identify risk/opportunities, and create contingency plans as needed.
• Identify future research needs to aid in plan/ long- range plan development.
• Measure performance of activations plans and proactively recommend action to continuously improve ROI.
• Manage budget monthly with direct input to forecast models and financial decisions.
• Collaborate with internal and external stakeholders to achieve objectives.

Requirements

• 3-5 years of brand management or marketing experience. Preferred experience in healthcare or food and beverage industry.
• Time and project management skills, including the ability to work on multiple projects at the same time.
• Strong analytical skills and attention to detail.
• An ability to think strategically and develop annual activation plans.
• An understanding of trends and an ability to respond to changing customer needs.
• Creativity and an ability to produce innovative and original ideas.
• The ability to manage and allocate budgets.
• Written and verbal communication skills.
• Experience with and an understanding of market research and data.
• Sales experience a plus.
• Bachelor's degree in Marketing, Business, or related field.

Nice-to-haves

• MBA strongly preferred.
• Experience working with a field sales force is a plus.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.