Brand Manager, Retail Commercial Marketing, Marcom Retail

About the position

Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Retail Brand Manager role within Apple's Marcom team will lead strategy, creative development and execution for Apple Retail Store and Online Store marketing initiatives.

Responsibilities

• Overseeing the integration of Retail commercial program marketing efforts, knitting together several functional teams across the organization including: Print/Graphic Design, Interactive, Video/Motion Graphics, Advertising/Media, Retail Marketing, Merchandising, Market Development, Product Marketing, Legal and Finance.
• Driving customer loyalty and brand equity across digital and physical channels.
• Developing strategy and marketing plans, facilitating creative execution, leading presentations and navigating the approval process across multiple partners.
• Directing Retail programs across various teams requiring inputs from numerous partners.

Requirements

• 4-7 years marketing communications experience within an ad agency, design agency, performance marketing agency and/or in-house marketing communications department.
• Previous experience with commercial marketing, which may include performance marketing, e-commerce, digital marketing, demand generation marketing and/or Customer Lifecycle Marketing.
• Experience developing strategy and marketing plans, facilitating creative execution, leading presentations and navigating the approval process across multiple partners and stakeholders.

Nice-to-haves

• Strategic, creative, resourceful, adaptable and focused on results.
• Ability to get results in a highly matrixed organization.
• Expert-level communication and presentation skills.
• Ability to proactively establish rapport, credibility, and influence.
• Extremely detail oriented with exceptional follow-through skills with an ability to see the big picture.

Benefits

• Comprehensive medical and dental coverage
• Retirement benefits
• A range of discounted products and free services
• Reimbursement for certain educational expenses - including tuition
• Discretionary bonuses or commission payments
• Relocation assistance