Brand Marketing and Influencer Manager

$60,000 - $70,000/Yr

Lemonade Technology Limited - Houston, TX

Full-time - Mid Level

Remote - Houston, TX

About the position

The Brand Marketing and Influencer Manager at Lemonade Technology Ltd. is responsible for driving user acquisition and managing influencer marketing strategies to support the launch of new products in various markets. This role requires a proactive individual who can handle multiple projects simultaneously, develop partnerships, and execute large marketing campaigns effectively. The ideal candidate will thrive in a fast-paced fintech startup environment and possess strong analytical and communication skills.

Responsibilities

• Play a key role in accelerating the growth of 1-2 new markets.
• Act as the primary owner of all media partnerships during public launch of markets.
• Manage marketing channels to grow and defend existing corridors.
• Collaborate on campaigns with teams managing adjacent corridors to the same markets.
• Identify, recruit and launch large/macro-influencers for assigned markets.
• Create and manage relationships with different types of community partners.
• Leverage negotiation skills to persuade potential partners through win-win partnership models with performance-based pay.
• Leverage innovative social media tactics to maximize influencer effectiveness.
• Strategize and launch new campaigns relevant to target market to drive sign ups and conversions.
• Manage large campaigns in accordance with seasonality such as Christmas, Ramadan, Eid, Back to school.

Requirements

• At least 2 years high reach marketing channels management and strong influencer marketing experience.
• Record of meeting aggressive growth targets.
• Good analytical skills.
• Excellent communication and interpersonal skills.
• Self-motivated, proactive, and able to work independently in a remote setting.
• Fluent in English and French.

Benefits

• Full-time position with a competitive salary range of $60,000 - $70,000 per year.
• Remote work flexibility.