Brand Marketing Director, Zig-Zag

$140,000 - $165,000/Yr

Turning Point Brands - Santa Monica, CA

Full-time - Mid Level

Santa Monica, CA

Management of Companies and Enterprises

About the position

The Brand Marketing Director for Zig-Zag at Turning Point Brands, Inc. is responsible for leading brand strategy and execution to meet and exceed revenue targets. This role involves overseeing the development and execution of the annual marketing plan, ensuring compliance with legal and regulatory requirements, and building integrated marketing communication plans. The director will work closely with cross-functional teams and manage a team of 5-10 staff members, focusing on brand awareness, trial, and repeat purchases.

Responsibilities

• Oversee the development and execution of the annual marketing plan for the Zig-Zag segment.
• Build consumer-first plans with a comprehensive understanding of brand building.
• Create an integrated marketing communication plan to increase brand awareness and trial.
• Influence P&L decisions including sales forecasts and resource allocation.
• Guide creative executions to build brand equity based on positioning and core strategies.
• Leverage consumer insights and category trends to grow the brand.
• Evaluate the competitive landscape to ensure effective brand competition.
• Oversee product offerings and portfolio optimization to maximize growth.
• Lead Product Development for commercialization and go-to-market plans.
• Partner with Sales on brand initiatives and customer presentations.
• Collaborate with cross-functional teams for strong business execution.
• Provide regular updates on brand performance to senior management.
• Manage a team of 5-10, including recruiting and training.

Requirements

• Bachelor's degree required, preferably in Marketing or related subject.
• 8 to 10 years of Brand Management experience, ideally in a CPG company.
• People management experience at multiple levels.

Nice-to-haves

• Nielsen/IRI experience
• Ability to travel 15% of the time

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid holidays
• Paid time off