Brand Marketing Director

$142,000 - $198,800/Yr

Bimbo Bakeries USA - Horsham, PA

Full-time - Senior

Horsham, PA

10,001+ employees

Food Manufacturing

About the position

Bimbo Bakeries USA is seeking a dynamic leader to join our Marketing Team as the Brand Marketing Director. This position is pivotal in leading our internal brand marketing team to develop and execute annual brand plans, from innovation through market activation. The successful candidate will work closely with our leadership team to define strategies for core growth and innovation across our portfolio of Bakehouse brands, which includes well-known names such as Bays English Muffins, Lender's Bagels, Goldminer Sourdough, The Cheesecake Factory Brown Bread, and Emmy's Organics. The Director will be responsible for creating brand strategies, positioning, and marketing initiatives, as well as managing the innovation pipeline and market activation efforts. In this role, the Director of Marketing will provide project management, strategic planning, and implementation support for key initiatives, ensuring that analytical support and cross-functional leadership are effectively integrated into the marketing process. This position reports to the Senior Director of Marketing and oversees three direct reports, making it essential for the candidate to possess strong leadership and mentoring skills. The ideal candidate will be a solutions-oriented innovator with a proven track record in leading brands and marketing teams, particularly within the Consumer Packaged Goods sector. The Bakehouse division is a growing and dynamic portfolio that reaches consumers through various channels, including in-store bakeries and organic aisles. The Director will lead the marketing strategic planning, manage the product portfolio, and adjust strategies as necessary to achieve revenue, volume, and margin targets. This role also involves overseeing the development of insight-driven innovation pipelines and managing advertising and promotion plans and budgets. The candidate will collaborate closely with the Business Development and sales teams to identify market gaps and growth opportunities, ensuring a commitment to the overall portfolio.

Responsibilities

• Lead marketing strategic planning, coordination, and execution.
• Manage product portfolio and proactively identify key levers to positively impact P&L.
• Adjust strategy as necessary to achieve revenue, volume, and margin targets.
• Develop and manage advertising and promotion plan and budget.
• Oversee development of insight-driven innovation pipeline for branded portfolio, managing from concept through launch in market.
• Oversee internal resources and external agencies tasked with creating effective content and campaigns.
• Provide leadership, direction, and mentoring to the marketing team.
• Work in close partnership with the Business Development and sales team to identify market gaps and growth opportunities, supporting development of collateral for sell stories.
• Develop exceptional cross-functional relationships to ensure overall commitment to portfolio.

Requirements

• Bachelor's level degree, preferably in business or marketing.
• MBA preferred.
• 10+ years of marketing/category management experience, preferably in Consumer Packaged Goods.
• Excellent organizational and communication (written and oral) skills.
• Strong computer skills - MS Office, Excel, PowerPoint.
• Experience driving insights from syndicated data (IRI, AC Nielsen, etc.) and primary/secondary research.
• Combined Foodservice & retail experience a plus.

Nice-to-haves

• Experience in leading brands and marketing teams.
• Strong analytical skills and the ability to manipulate data and develop findings from multiple sources.
• Experience in a fast-paced, ever-changing environment.

Benefits

• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match
• Annual Bonus Eligibility