Brand/Marketing Manager - Aslan Brewing Co.

$52,000 - $58,240/Yr

Aslan Brewing Co. - Bellingham, WA

Full-time - Mid Level

Bellingham, WA

Beverage and Tobacco Product Manufacturing

About the position

Aslan Brewing Company is seeking an experienced Brand/Marketing Manager to lead the growth of its brand. This role involves defining and executing strategic marketing initiatives, crafting compelling brand narratives, and overseeing innovative campaigns that resonate with consumers. The Brand Manager will work closely with various departments to promote the Aslan culture and mission, ensuring consistent messaging and enhancing the brand's presence in a competitive market.

Responsibilities

• Define and execute strategic marketing initiatives for the Aslan brand.
• Craft compelling brand narratives and oversee innovative marketing campaigns.
• Promote and engage with the community to showcase Aslan's culture and mission.
• Oversee the workflow of the Graphic Designer and Digital Creator, providing feedback and assisting with performance reviews.
• Create documents and graphics for the sales team, restaurant, brewery, and office space.
• Ensure all messaging is consistent with Aslan's brand voice, style, and tone.
• Manage brewery marketing collateral and design projects, including tap room menus and advertisements.
• Oversee content creation for all Aslan social media accounts, including copywriting and photography.
• Manage daily communication with consumers through email and social media platforms.
• Coordinate photography for key Aslan moments and company events.
• Manage PR efforts, including press releases and media outreach.

Requirements

• Bachelor's degree in Business Administration, Marketing, or related field preferred, or 2+ years of experience in a marketing/brand role in lieu of a degree.
• 2+ years of experience with Adobe Illustrator and proficiency in Adobe Creative Cloud platforms.
• Photography experience and proficiency with a DSLR camera.
• Excellent verbal and written communication skills.
• Thorough understanding of market developments and marketing strategies.
• Strong leadership, organizational, and analytical skills.

Nice-to-haves

• Experience in the brewing or beverage industry.
• Familiarity with social media marketing and community management.

Benefits

• Hourly wage of $25 - $28 DOE
• PTO and Paid Sick Leave
• Medical, Dental, and Vision Insurance
• Access to Aslan's 401(k) program
• One free meal per shift at Aslan locations
• Free Aslan Beer at Aslan locations (within reason)
• One keg at cost per quarter
• A set of free Aslan swag upon arrival
• Discounted merchandise after initial free swag.