Brand Marketing Manager - Bellagio

MGM Resorts International - Las Vegas, NV

Full-time - Mid Level

Las Vegas, NV

Accommodation

About the position

The Brand Marketing Manager at Bellagio is responsible for executing the brand strategy and marketing activations across the property. This role involves project management of marketing campaigns, collaboration with various teams, and ensuring the accuracy of content on the website. The position aims to enhance the brand's presence and effectiveness in the hospitality and gaming industry.

Responsibilities

• Project manage planned and ad-hoc marketing campaigns on-property.
• Manage the day-to-day campaign development and partner closely with marketing COEs & property partners.
• Partner with central marketing teams to develop creative materials required for on-property activation.
• Ensure delivery of creative assets per brief and quality check content.
• Collaborate with Entertainment and Events teams to manage on-property activation aligned to strategy.
• Prepare key materials for Director for meetings with property vertical leaders and Corporate.
• Audit website/3rd party content weekly and aggregate required changes to Director.

Requirements

• 5+ years of prior relevant experience in Marketing, Advertising, Events, Media, or in a related field within the hospitality/gaming industry.
• Bachelor's Degree or equivalent experience in Marketing, Advertising, Communications or related field; or equivalent education and work experience.

Nice-to-haves

• Proven track record in developing and delivering complex and strategic marketing plans and projects with positive, measurable results.
• Master's Degree or equivalent experience in a related field.
• Previous experience working in a similar resort setting.

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally.
• Access to company hotel, food and beverage, retail, and entertainment discounts.
• Discounts with company partners on travel, electronics, online shopping, and more.
• Free meals in the employee dining room.
• Free parking on and off shift.
• Healthcare, financial, and time off benefits including 401K matching.
• Professional and personal development through programs and networking opportunities.
• Volunteer opportunities in the community.