Brand Marketing Manager, Creators
$150,000 - $211,000/Yr
Meta - Los Angeles, CA
posted 8 days ago
Full-time - Mid Level
Los Angeles, CA
5,001-10,000 employees
Web Search Portals, Libraries, Archives, and Other Information Services
About the position
The Brand Marketing Manager for Creators at Meta will be responsible for amplifying the brand vision to global creators and collaborating with a dedicated team to create engaging marketing campaigns. This role focuses on developing and executing marketing programs that resonate with youth trends and inspire creator action, ultimately driving brand excitement and media engagement.
Responsibilities
- Define and lead end-to-end development of marketing programs and go-to-market strategy for creator marketing programs.
- Keep the pulse on creator, industry and cultural evolutions to identify opportunities for the brand.
- Develop strategic creative briefs that align with business objectives and brand strategy.
- Manage and brief agency partners to enable them to execute their best work.
- Drive alignment and partner closely with cross-functional teams to deliver integrated programs.
- Develop and share channel marketing best practices and bring continuous innovation to creator touchpoints.
- Develop measurable KPIs and track performance of campaigns to provide data-backed insights.
Requirements
- 10+ years of experience in brand management or brand marketing role.
- Experience executing creator or consumer-facing integrated campaigns and long-term brand building.
- Experience in leading and working in matrixed teams and organizations.
- Experience leading and working with high-performing creative and media agencies.
- Proven track record of influencing effectively cross-functionally across all levels of management.
- Knowledge of creators or youth audiences, utilizing audience research and data to drive actionable insights.
Nice-to-haves
- Experience in building brands that involve youth or creator trends.
- Experience working in a fast-paced, scrappy environment.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401k
- 401k matching
- Paid holidays
- Paid time off
- Flexible scheduling
- Professional development
- Tuition reimbursement
