Brand Marketing Manager, Creators

$122,000 - $176,000/Yr

Meta - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Web Search Portals, Libraries, Archives, and Other Information Services

About the position

The Brand Marketing Manager for Creators at Meta is responsible for amplifying the brand vision to global creators and collaborating with a dedicated team to create engaging marketing campaigns. This role focuses on developing and executing marketing programs that resonate with youth culture and inspire creator action, ultimately driving brand excitement and media engagement.

Responsibilities

• Define and lead end-to-end development of marketing programs and go-to-market strategy for creator marketing programs.
• Keep the pulse on creator to identify opportunities for the brand to create resonant brand work and build relationships with creator audience.
• Develop strategic creative briefs that align to the business objectives, brand strategy and goals.
• Manage and brief agency partners and enable them to execute their very best work.
• Drive alignment and partner closely with cross-functional teams (media, comms, creative, product marketing, consumer marketing, partnerships) to identify opportunities and deliver integrated programs.
• Develop and share channel marketing best practices, plus bring continuous innovation to creator touchpoints.
• Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.

Requirements

• 7+ years of experience in brand marketing or brand management.
• 3+ years in Brand Marketing function.
• Experience in leading and executing creator or consumer-facing integrated campaigns and long-term brand building through multiple touchpoints.
• Experience in leading and working in matrixed teams and organizations.
• Experience leading and working with a roster of high-performing creative and media agencies.
• Proven track record of influencing effectively cross-functionally across all levels of management.
• Knowledge of creator or young adult audiences, with demonstrated experience utilizing audience research and data to drive actionable insights that inform marketing strategy and improve the audience experience.

Nice-to-haves

• Experience working in a fast paced, scrappy environment, thriving amidst ambiguity while ensuring executional excellence.

Benefits

• Bonus
• Equity
• Health Insurance
• 401k
• Paid Holidays
• Flexible Scheduling
• Professional Development