Brand Marketing Manager - Events & Activations

$80,400 - $100,500/Yr

Constant Contact - Waltham, MA

Full-time - Mid Level

Remote - Waltham, MA

Professional, Scientific, and Technical Services

About the position

The Brand Marketing Manager - Events & Activations at Constant Contact is responsible for managing and executing marketing initiatives that enhance the brand's presence through in-person events and activations. This role involves establishing best practices for event management, collaborating with regional teams, and ensuring a consistent brand experience across all events globally. The ideal candidate will be detail-oriented and possess strong organizational skills to juggle multiple priorities effectively.

Responsibilities

• Manage all aspects of external event planning and execution, including marketing plans, creative development, contract negotiation, budget tracking, logistics, staffing and reporting.
• Establish and maintain event best practices like pre-event walkthroughs, on-site experience, post-event communications and reporting to ensure a consistent brand experience.
• Attend and execute events to ensure successful end-to-end completion.
• Research, find and track new small business event opportunities and provide recommendations for events to attend, sponsor or speak in the future.
• Develop and maintain a calendar for confirmed events and activations.
• Prepare contingency plans during events to minimize potential issues by anticipating and addressing challenges before they occur.
• Coordinate with key stakeholders to execute the events plan, ensuring all teams are aligned.
• Manage relationships with external vendors leveraged for event operations, logistics and support; evaluate their services/performance and make recommendations as necessary.
• Leverage expertise, data and insights gained through program management to optimize program performance, efficiency and results.
• Work with the team to ensure initiatives are measurable and aligned to brand team goals; communicate clearly with team leaders and report on key performance indicators, providing recommendations for improvements/optimization.

Requirements

• Bachelor's degree with 5-7 years of experience in a fast-paced, data-driven marketing environment.
• Experience in brand marketing, event planning, and influencer marketing is a plus.
• Excellent attention to detail and organizational skills, with the ability to manage multiple high-priority projects simultaneously.
• Strong communication skills with proven ability to collaborate and communicate clearly with multiple stakeholders.
• Experience working with an agency (internal or external) is a plus.
• Comfortable with data and making recommendations based on insights.

Nice-to-haves

• Experience in consumer or small business marketing.
• Proven ability to identify opportunities and drive action to pursue those opportunities.
• Strong collaborator with a track record of results working cross-functionally with teams.

Benefits

• Health insurance
• Paid time off