Brand Marketing Manager, Global

Scad - Savannah, GA

Full-time - Mid Level

Savannah, GA

Educational Services

About the position

As the global brand marketing manager at SCAD, you will play a pivotal role in developing and executing marketing strategies that enhance customer experiences and recruitment opportunities on a global scale. This position requires a deep understanding of brand and cultural nuances, particularly as you will be managing SCAD's WeChat channel and collaborating closely with the associate director of international marketing. Your responsibilities will include creating and maintaining content calendars for SCAD's Global and APAC social channels, as well as supporting work-study management and hiring processes. You will be tasked with daily project tracking and assisting in the creation of marketing collateral in multiple languages, including French, Korean, Spanish, Simplified Chinese, and Traditional Chinese. Additionally, you will optimize content trends and platforms through thorough competitive analysis and research. In this role, you will also manage the SCAD Chinese Microsite, working alongside internal teams to generate assets and translations, while coordinating with external agencies to support the creation and execution of international marketing campaigns. Your strategic initiatives will focus on driving SCAD's recruitment, admission, retention, reputation, and rankings through innovative activations and contributions to the overall marketing plan. You will utilize social insights tools to analyze content performance, derive actionable insights, and support the social marketing manager and associate director in publishing paid social ad campaigns across SCAD's social media platforms. The ideal candidate will possess a blend of strategic and technical skills, with a strong ability to inspire customer engagement initiatives. This highly collaborative position requires effective communication and coordination with both internal and external partners to ensure the successful delivery of a comprehensive 360-marketing strategy that aligns with SCAD's brand image objectives. Fluency in Mandarin and English is essential, with proficiency in additional languages being a significant advantage. A solid understanding of luxury brand management, experience in presenting to senior management, and the ability to create compelling executive-level communications are also critical for success in this role. Candidates should demonstrate a professional demeanor, a willingness to learn, and a creative mindset with an appreciation for aesthetics and storytelling.

Responsibilities

• Develop and execute global marketing strategies for SCAD.
• Manage SCAD's WeChat channel and build strong cross-functional relationships.
• Create and maintain content calendars for SCAD Global and APAC social channels.
• Assist with work-study management and hiring processes.
• Track daily project progress and assist in creating multilingual marketing collateral.
• Optimize content trends and platforms through competitive analysis and research.
• Manage the SCAD Chinese Microsite and collaborate with internal teams for asset generation and translation.
• Work with external agencies to support asset creation and execution for international marketing campaigns.
• Develop strategies to drive SCAD recruitment, admission, retention, reputation, and rankings.
• Contribute to SCAD's marketing plan by updating social strategy guidelines.
• Utilize social insights tools to analyze content performance and derive actionable insights.
• Support the social marketing manager and associate director in publishing paid social ad campaigns.

Requirements

• Bachelor's degree in advertising, communications, or a related field.
• At least three years of professional experience in marketing or related fields.
• Experience with content creation for consumer brands, WeChat, and paid advertising.
• Strong interpersonal and relationship-building skills.
• Ability to write and tell compelling stories.
• A portfolio showcasing high-impact social media campaigns.
• Experience managing external agencies and partners.
• Proficiency in Microsoft Office and Adobe Creative Suite.

Nice-to-haves

• Bachelor's degree in business, marketing, hospitality, or a related field.
• At least two years of experience in retail, special events, or a related field.
• Proven ability in client management in a DTC, B2B, or B2C environment.