Brand Marketing Manager - HCP INGREZZA

$127,500 - $184,800/Yr

Neurocrine Bioscience - San Diego, CA

Full-time - Mid Level

San Diego, CA

About the position

The Brand Marketing Manager for HCP at Neurocrine Biosciences is responsible for the strategic development and execution of promotional initiatives and disease education for INGREZZA, targeting healthcare professionals (HCPs) involved in treating tardive dyskinesia and Huntington's Disease. This role involves managing HCP campaigns, collaborating with internal teams, and ensuring alignment with brand strategy while optimizing marketing materials across various platforms.

Responsibilities

• Contribute to the strategic development and execution of promotional HCP initiatives and disease education for INGREZZA.
• Assist with the design and optimization of HCP campaigns, materials, and programs through digital, print, and video.
• Deliver HCP messaging and tactics consistent with brand strategy and manage agency/vendor relationships.
• Support the delivery and execution of HCP messaging and campaigns, including core messaging and campaign management.
• Develop and execute promotional campaigns to drive brand awareness and adoption, including print and digital materials.
• Coordinate with internal groups on HCP-related promotional activities to ensure strategic alignment.
• Manage day-to-day activities of brand agencies and business partners for HCP initiatives.
• Assist the HCP digital marketing team in developing and executing non-personal promotional assets.
• Assess the effectiveness of promotional campaigns and suggest improvements in collaboration with marketing analytics colleagues.
• Coordinate with Sales Training to enhance product training for sales representatives.
• Support conference-related execution, including strategic selection and booth support.
• Serve as the point of contact for field sales to collect feedback and insights for the brand.
• Manage HCP agency partner budgets and ensure alignment on planned annual spend.

Requirements

• BS/BA degree in marketing or life sciences and 6+ years of relevant experience in pharmaceutical product marketing, sales, or advertising agency.
• Experience in managing advertising Agency of Record activities.
• Experience in CNS and/or psychiatry is a plus.
• MBA preferred with 4+ years of similar experience, or PharmD/PhD with 1+ years of similar experience.
• Rare disease experience to support Huntington's Disease chorea efforts is desired.
• Experience launching a new product or indication is desired.
• Demonstrated expertise in the discipline and broad knowledge of related areas to improve team efficiency.
• Ability to work as part of and lead multiple teams with good leadership and mentoring skills.
• Excellent computer skills and proficiency in PowerPoint, Word, and Excel.
• Strong problem-solving and analytical thinking skills.

Nice-to-haves

• Experience in CNS and/or psychiatry is a plus.
• Rare disease experience to support Huntington's Disease chorea efforts is desired.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Parental leave
• Vision insurance
• Retirement plan