Brand Marketing Manager (Hybrid)

American Medical Association - Chicago, IL

Full-time - Senior

Hybrid - Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Brand Marketing Manager at the American Medical Association (AMA) will lead branding efforts and create campaigns to promote the diverse work of the JAMA Network to a global audience. This hybrid position requires collaboration across departments to develop audience-specific, multichannel marketing campaigns and events, ensuring alignment with the goals and mission of the JAMA Network. The role also involves market research, trade show management, and staff oversight, contributing to the visibility and engagement of JAMA Network products and services.

Responsibilities

• Develop and execute strategic, audience-focused marketing plans to increase visibility and engagement of JAMA Network products, services, and events.
• Collaborate with stakeholders across publishing and editorial to supply branding assets for ongoing campaigns and product launches.
• Monitor campaign budgets and effectiveness, making recommendations based on performance against publishing and editorial goals.
• Serve as a subject matter expert on branding matters, ensuring consistency across messaging and marketing collateral.
• Enhance and evolve branding guidelines in collaboration with Brand Marketing and Design teams.
• Identify areas for market research and act as a liaison with the AMA market research team and vendors.
• Oversee the JAMA Network's international trade show presence and represent the network at events.
• Lead, mentor, and manage professional staff, setting objectives and evaluating performance.

Requirements

• Bachelor's Degree required; concentration in Marketing, Advertising, Communications, Journalism, or related coursework preferred.
• 7+ years of experience in marketing, publishing, or media required; experience in brand development and market research preferred.
• 3+ years of experience with staff management required.
• Demonstrated understanding of the use of scholarly information by professionals in research and healthcare practice settings.
• Excellent verbal, written, and presentation skills.
• Polished interpersonal, social, and relationship-building skills.
• Exceptional time and project management skills, with a focus on process improvement and workflow efficiency.
• Decisiveness and sound judgment, with the highest ethical standards.

Nice-to-haves

• Experience in healthcare marketing or publishing industry.
• Familiarity with digital marketing strategies and analytics.

Benefits

• Professional development opportunities.
• Commitment to diversity and inclusion in the workplace.
• Flexible work environment with hybrid options.