Brand Marketing Manager (Hybrid)

American Medical Association - Chicago, IL

Full-time - Mid Level

Hybrid - Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Brand Marketing Manager at the American Medical Association (AMA) will lead branding efforts and create campaigns to promote the diverse work of the JAMA Network to a global audience. This hybrid position requires collaboration across departments to develop audience-specific marketing strategies and events, ensuring alignment with the organization's goals and mission.

Responsibilities

• Develops and executes strategic, audience-focused marketing plans designed to increase the visibility and engagement of JAMA Network products, services, and events.
• Works closely with stakeholders across publishing and editorial, including Digital Marketing & Analytics, and the Project Management Office on ongoing campaigns, product and event launches, supplying branding assets.
• Monitors the budget and effectiveness of campaigns against publishing and editorial goals and makes recommendations.
• Functions as a subject matter expert and resource on branding matters related to publishing and AMA staff to maintain and ensure consistency across messaging and marketing collateral across platforms including online, video, audio, print, and events.
• Collaborates with Brand Marketing and Designer to continually enhance and evolve branding guidelines that address both strategic and business needs.
• Collaborates with leaders to ensure that internal stakeholders and JAMA Network staff are informed as the brand evolves.
• Identifies and defines areas in and/or products and publications for which the JAMA Network needs to conduct one time or ongoing market research.
• Acts as liaison with AMA market research team and outside vendors when necessary.
• Collaborates with editorial author outreach team and other marketing staff to oversee the JAMA Network's extensive, international trade show presence.
• Represents the JAMA Network in the booth at trade shows and other events.
• Updates guidelines for and trains others in trade show work, including talking points, reporting, and other goals as determined.
• Lead, mentor and provide management oversight for professional staff; identify opportunities for advancing staff skills and expertise.
• Responsible for setting objectives, evaluating performance, and developing staff.

Requirements

• Bachelor's Degree required; concentration in Marketing, Advertising, Communications, Journalism, or other related coursework preferred.
• 7+ years of experience in marketing, publishing or media required; experience in brand development and market research preferred.
• 3+ years experience with staff management required.
• Demonstrated understanding of the use of scholarly information by professionals in research and healthcare practice settings.
• Excellent verbal, written, and presentation skills.
• Polished interpersonal, social, and relationship-building skills needed to effectively interact with colleagues at all levels, as well as customers, editors, authors, and readers.
• Exceptional time and project management skills, with focus on process improvement and workflow efficiency.
• Decisiveness and sound judgment, as well as the highest ethical standards.
• Some travel and weekend work required.