BRAND MARKETING MANAGER, MENS POLO

$62,500 - $146,000/Yr

Ralph Lauren Retail - New York, NY

Full-time - Mid Level

New York, NY

1,001-5,000 employees

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Brand Marketing Manager for Men's Polo at Ralph Lauren will support the Global Marketing team in developing and executing global brand campaigns. The role focuses on elevating the Ralph Lauren brand worldwide, driving sales through a deep understanding of global markets, consumer behavior, and the competitive landscape in menswear. The manager will collaborate with various teams to create and implement marketing strategies that resonate across different regions and channels.

Responsibilities

• Leverage data and insights to identify short-term and long-term opportunities for the brand.
• Collaborate with Design, Global Brand Merchandising, and commercial teams to align on key priorities for marketing strategy.
• Develop global marketing strategies and implement plans for Men's Polo that align with brand, consumer, product, and commercial goals.
• Collaborate with cross-functional teams to plan and execute campaigns and programs.
• Project-manage marketing processes and ensure timely delivery of key milestones and deadlines.
• Guide the development of creative concepts that are on-brand and relevant for the target consumer.
• Manage the creative briefing process for the internal agency team.
• Cultivate partnerships with creative, design, merchandising, and agency teams for effective execution.
• Provide clear communication to regional and channel stakeholders, including regular updates and meetings.
• Contribute to Senior Management presentations with key messages and implications.
• Track and analyze campaign performance to measure KPIs and propose improvements.
• Manage budgets for specific campaigns and ensure accurate billing.

Requirements

• Bachelor's degree preferred.
• Marketing experience, preferably in fashion and/or menswear marketing.
• Knowledge and passion for men's fashion and fashion marketing.
• Experience with the 360 marketing process, from strategic development to implementation and analysis.
• Fluency in digital/social media platforms, as well as media strategy and planning.
• Strong interpersonal skills to build relationships with cross-functional partners.
• Highly organized and detail-oriented.
• Excellent written, verbal, and presentation skills.
• Proficiency with Microsoft Office (PowerPoint, Outlook, Excel, Word).

Nice-to-haves

• Experience in fashion marketing specifically related to menswear.
• Genuine understanding and appreciation for the Ralph Lauren brand.

Benefits

• Robust benefits package
• Above-market time off
• Flexible working arrangements
• Incentive compensation
• Varied learning opportunities