Brand Marketing Manager - Moes Southwest Grill

GoTo Foods LLC - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

About the position

The Brand Marketing Manager at Moe's Southwest Grill is responsible for developing and executing marketing strategies that align with the overall brand objectives. This role involves leading national promotions, managing media channels, conducting data analysis, and coordinating in-store activations to ensure the successful delivery of the marketing calendar.

Responsibilities

• Participate in the development of the brand's marketing objectives.
• Lead national promotions and manage media channels.
• Conduct data analysis to inform marketing strategies.
• Coordinate in-store activations and events.
• Drive the development of marketing initiatives to support overall brand strategy.

Requirements

• Bachelor's Degree in Marketing, Public Relations, Communications, Business, Advertising, or a related field.
• 4+ years of experience in marketing, business administration, sales, or a related field.
• 4+ years of experience in developing and executing marketing plans and programs.
• Experience leveraging primary research, data, and consumer insights into actionable business initiatives.

Nice-to-haves

• Franchisee, restaurant, hospitality food, or beverage experience.