Brand Marketing Manager - Pallas Textiles

Full-time - Mid Level

Green Bay, WI

Furniture and Related Product Manufacturing

About the position

We are seeking an experienced and strategic Brand Marketing Manager to drive and execute the marketing strategy for our Pallas Textiles division. This position is responsible for driving the overall marketing strategy, enhancing brand differentiation, and ensuring that Pallas's marketing efforts are aligned with our business objectives and market positioning. You will play a critical role in maintaining and elevating Pallas's brand presence across all channels, working closely with cross-functional teams and external partners to achieve these goals. This position includes a salary between $80-$95,000 based on experience level and is bonus eligible.

Responsibilities

• Lead marketing campaigns tied to product launches, trade shows, and ongoing promotions, through digital media, social media, and e-mail campaigns, ensuring proper performance.
• Develop content strategies for major brand initiatives, new product launches, and sustainability narratives.
• Formulate long-term brand and marketing strategies that align with Pallas's business objectives.
• Perform comprehensive research into market trends, competitor analysis, and customer behavior.
• Develop strategies to increase brand awareness for both the long and short term, including partnerships with industry platforms.
• Manage high-impact marketing projects, including website revamps, major product line launches, and multi-channel campaigns.
• Maintain and elevate brand positioning in the market through consistent messaging and visual identity.
• Drive innovation in marketing techniques, technology, and product positioning.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 5-7 years' experience in marketing, brand management or related role, preferably in the design/creative industry.
• Proven experience in developing and executing brand strategies that drive business growth.
• Strong leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Creative thinker with a keen eye for design and detail.
• Proficiency in digital marketing tools, content management systems, graphic design software, and analytics platforms.

Benefits

• Participation in our Employee Stock Ownership Plan (ESOP): As an employee, you will have stock ownership in the company.
• Competitive Health, Dental, & Vision Insurance: Comprehensive coverage for your well-being.
• A 401(k) Plan with Company Match: A retirement savings plan with employer contributions.
• Paid Vacation, Sick Days, & Holidays: Time off to recharge and spend with loved ones.
• Wellness Resources: Access to an on-site fitness center, fitness reimbursement program, and on-site nurse.
• Onsite Cafe: Enjoy a full breakfast and lunch menu right at work.
• Employee Product Discounts: Special pricing on company products.
• Educational Reimbursement Program: Support for degree programs and certifications.
• Full Benefits Package: Includes life insurance, short-term disability, long-term disability, and an Employee Assistance Program (EAP).