Wolverine Corporation - Rockford, MI
posted 3 months ago
At Saucony, we exist for runners. They keep us hungry, honest, and ignite our competitive spirit. Whether it's in a conference room or on a lunchtime run, we are constantly thinking of new ways to make running better for everyone. This focus and passion fuel us as we continue to create the greatest running shoes on the planet. Saucony is on an exciting growth trajectory, and it's all unfolding in the vibrant city of Grand Rapids, Michigan. We invite you to be part of this journey - to bring your own commitment for innovation, quality, and performance to a brand that has been defining excellence for decades. The Brand Marketing Manager, Performance role will lead the development and execution of strategic go-to-market plans for the global Saucony performance business. This individual ensures coordination and consistency with all owned channels in the US, as well as regional (EMEA, APAC, LATAM & Canada) teams. This is a central role in the marketing department requiring holistic planning, collaboration, and influence within marketing (Creative, Media, Operations, Channel Marketing, Field Marketing) and across the organization (Product, Sales, Ecom, Consumer Insights). They will help to coordinate the launch of in-line products and special makeups with campaigns that gain media attention and drive strong sell-through. In this role, you will support the development and execution of global marketing campaigns for Saucony's performance products. These campaigns play a crucial role in driving brand awareness, engagement, and sales for the brand. You will oversee the successful launch of performance products globally and collaborate with cross-functional teams to ensure that global product positioning and objectives are well defined, delivering a consistent brand message. You will lead the internal marketing teams (DTC, Wholesale, Owned Social, etc.) to determine proper needs and execution by channel, maintaining one aligned voice. Additionally, you will drive the creative brief process to develop the assets and manage the development of marketing assets for execution in the market. You will lead and execute integrated marketing plans in the US Market, using consumer insights strategy to ensure consumer insights are embedded cross-functionally with a global view. Measurement and reporting for optimization, including product launches and weekly reports, will also be part of your responsibilities. You will perform duties consistent with the Company's AAP/EEO goals and policies and other duties as required/assigned by the manager.