Brand Marketing Manager, Performance - Saucony

Wolverine Corporation - Rockford, MI

Full-time - Mid Level

Rockford, MI

Accommodation

About the position

The Brand Marketing Manager, Performance at Saucony will lead the development and execution of strategic go-to-market plans for the global performance business. This role is pivotal in ensuring coordination and consistency across various marketing channels and regional teams, driving brand awareness, engagement, and sales through innovative marketing campaigns.

Responsibilities

• Support the development and execution of global marketing campaigns for Saucony's performance products.
• Oversee the successful launch of performance products globally.
• Collaborate with cross-functional teams to ensure global product positioning and objectives are well defined.
• Lead internal marketing teams to determine needs and execution by channel, maintaining a unified brand voice.
• Drive the creative brief process to develop marketing assets for market execution.
• Lead and execute integrated marketing plans in the US Market.
• Use consumer insights strategy to embed insights cross-functionally with a global view.
• Lead measurement and reporting for optimization, including product launches and weekly reports.

Requirements

• Bachelor's degree or equivalent experience required.
• 5+ years of marketing experience, preferably in consumer products.
• Experience working in a global context and collaborating with regional teams.
• Strong project management and time management skills with attention to detail.
• Solid written communication skills and comfort with public speaking.

Nice-to-haves

• Experience in the running or athletic footwear industry.
• Familiarity with digital marketing strategies and tools.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities