Brand Marketing Manager (Remote/US)

Relx - Dayton, OH

Full-time - Mid Level

Dayton, OH

10,001+ employees

Management of Companies and Enterprises

About the position

The Brand Marketing Manager will oversee all aspects of marketing related to the software brand at LexisNexis Legal & Professional. This role is crucial for ensuring that branding decisions contribute to stronger sales and maintaining consistency across all marketing channels. The manager will collaborate cross-functionally to develop compelling marketing campaigns and align brand initiatives with overall business objectives.

Responsibilities

• Develop and execute a brand road map communication plan that extends the corporate brand presence over 6-12 months
• Develop parts of brand or communication plans for a region or segment
• Execute on the brand or communication plan and conduct self-guided analysis to make go-forward recommendations
• Manage budget for key initiatives
• Work with agencies on executional elements
• Drive analysis and share insights related to program or campaign performance
• Support evangelizing brand value to internal and external constituents

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 3-5 years of experience in brand management, marketing, or product marketing (experience in software or technology is a plus)
• Solid understanding of brand strategy and consumer behavior
• Experience in B2B software or SaaS marketing
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot)
• Knowledge of product lifecycle management and go-to-market strategies
• Experience with digital marketing channels, including social media, SEO, content marketing, and PPC
• Proficient in data analysis and using analytics tools to track brand performance (e.g., Google Analytics, social media insights)
• Excellent communication, organizational, and project management skills
• Strong creative and strategic thinking skills

Benefits

• Comprehensive health benefits including medical, dental, and vision
• 401(k) with match and an Employee Share Purchase Plan
• Wellness platform with incentives and Headspace app subscription
• Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family benefits including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice