Brand Marketing Manager (Remote/US)

Relx - Raleigh, NC

Full-time - Mid Level

Raleigh, NC

10,001+ employees

Management of Companies and Enterprises

About the position

The Brand Marketing Manager will oversee all aspects of marketing related to the software brand at LexisNexis, ensuring that branding decisions contribute to stronger sales. This role involves managing the brand strategy, maintaining consistency across marketing channels, and collaborating with various marketing teams to develop effective campaigns that align with business objectives.

Responsibilities

• Develop and execute a brand road map communication plan that extends the corporate brand presence over 6-12 months.
• Develop parts of brand or communication plans for a region or segment.
• Execute on the brand or communication plan and conduct self-guided analysis to make go-forward recommendations.
• Manage the budget for key initiatives.
• Work with agencies on executional elements.
• Drive analysis and share insights related to program or campaign performance.
• Support evangelizing brand value to internal and external constituents.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 3-5 years of experience in brand management, marketing, or product marketing (experience in software or technology is a plus).
• Solid understanding of brand strategy and consumer behavior.
• Experience in B2B software or SaaS marketing.
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot).
• Knowledge of product lifecycle management and go-to-market strategies.
• Experience with digital marketing channels, including social media, SEO, content marketing, and PPC.
• Proficient in data analysis and using analytics tools to track brand performance (e.g., Google Analytics, social media insights).
• Excellent communication, organizational, and project management skills.
• Strong creative and strategic thinking skills.

Benefits

• Comprehensive medical, dental, and vision benefits.
• 401(k) with match and an Employee Share Purchase Plan.
• Wellness platform with incentives and Headspace app subscription.
• Employee Assistance and Time-off Programs.
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity.
• Family benefits, including bonding and family care leaves, adoption and surrogacy benefits.
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts.
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice.