Brand Marketing Manager (Resident Evil + Others)

$100,000 - $126,000/Yr

Capcom - San Francisco, CA

Full-time - Mid Level

Onsite - San Francisco, CA

Merchant Wholesalers, Durable Goods

About the position

The Brand Marketing Manager at Capcom will oversee large-scale marketing campaigns for the Resident Evil franchise and other titles. This role requires a creative and analytical individual who can manage innovative marketing strategies while collaborating with international teams. The position involves leading a marketing campaign team, developing partnerships, and managing budgets to maximize product sales and brand reach.

Responsibilities

• Create, manage, and execute Go-to-Market (GTM) strategies for marketing campaigns in North and South America.
• Manage multiple marketing projects from strategy to launch, utilizing data analytics to inform strategies.
• Lead and supervise the marketing campaign team, providing support across various departments.
• Partner with advertising agencies to produce integrated media plans across digital, social, and broadcast channels.
• Develop and maintain strategic partnerships to enhance marketing efforts and expand brand reach.
• Deliver engaging experiences at key trade show events and serve as a media spokesperson for assigned products.
• Manage marketing budgets and report campaign performance to leadership.

Requirements

• 5+ years of marketing experience in the gaming or entertainment industry.
• Proven experience in developing and executing Go-to-Market (GTM) strategies.
• Strong analytical skills to interpret data and make data-driven decisions.
• Excellent project management skills to handle multiple marketing projects simultaneously.
• Strong collaboration skills with experience working across various departments and with developers.
• Proficiency in managing marketing budgets and optimizing spend for maximum impact.
• Ability to oversee the production of marketing assets such as trailers and online banners.
• Excellent communication and interpersonal skills.

Nice-to-haves

• Advanced degree in Marketing, Business, or a related field.
• Familiarity with data analytics tools and techniques.
• Strong negotiation skills and experience in developing strategic partnerships.
• Ability to deliver engaging experiences at trade shows and other events.
• Proficiency in multiple languages, especially Japanese.

Benefits

• Competitive salary range of $100,000 - $126,000 per year.
• Opportunities for professional development and career growth.
• Collaborative work environment with a focus on creativity and innovation.