Brand Marketing Manager - Shark Beauty

Full-time - Mid Level

New York City, NY

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Marketing Manager - Shark Beauty, will lead cross-functional teams to develop and manage global marketing/commercialization strategies for the Skincare category that will drive profitable and sustainable growth for the business. This role will contribute effectively to the development of product roadmap and assortment strategy, help shape the marketing plan development, and ensure excellence of execution in market. The right individual will have a collaborative working style, a strong sense of ownership, autonomy, and personal responsibility, and the desire to defy expectations to create the impossible possible!

Responsibilities

• Be the category expert: understand price, positioning, competitive landscape and market needs.
• Manage NPD, from introduction to end-of-life of the product, prioritizing the audience and various retail segments.
• Develop category/brand positioning strategies, portfolio architecture, product concepts, and pricing strategies.
• Analyze key business drivers, competitive trends, and consumer need gaps to lead to disruptive new product propositions.
• Anticipate obstacles and proactively plan accordingly while effectively elevating issues and strategizing solutions.
• Act as subject matter expert on assigned portfolio and customers to drive optimum marketing results.
• Communicate the value proposition of the products to the sales team and develop sales tools.
• Partner with internal stakeholders to report on performance, insights, and optimizations.
• Evaluate the effectiveness and efficiency of current marketing strategies and tactics.

Requirements

• Bachelor's degree in marketing or equivalent.
• 5+ years of Marketing experience depending on degree and type of work experience.
• Minimum 5 years of prior Marketing, and/or Category Management experience within Beauty category, skincare preferred.
• Advanced PowerPoint and Excel skills.
• Creative thinking and problem-solving skills.
• Demonstrated ability to develop and cultivate relationships.
• Experience with financial analysis to make marketing recommendations.
• Experience leveraging consumer insights to develop effective marketing programs and campaigns.

Nice-to-haves

• Ability to work in a fast-paced, detail-oriented & deadline driven environment.
• Resourceful, well organized, highly dependable, and efficient.
• Keen leadership skills with ability to take ownership and manage projects to completion.
• High energy level with ability to multitask and open to changing direction.
• Strong written and verbal communication skills.
• Exceptional presentation skills.