Brand Marketing Manager, WhatsApp

Meta - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

5,001-10,000 employees

Web Search Portals, Libraries, Archives, and Other Information Services

About the position

WhatsApp is looking for an experienced and accomplished Marketing Manager to drive the Consumer Brand across key markets. The Marketing Manager will play a significant role in shaping the future of the WhatsApp marketing campaigns and developing best-in-class efforts that drive consumer awareness, consideration, and engagement aligned to the business, product, and brand goals. The ideal candidate will have strategic consumer marketing experience, developing cross-functional partnerships and running multi-channel campaigns and programs for a high-profile brand, within the CPG or consumer tech industries. International experience and knowledge about diverse cultural, social, and business landscapes is crucial. You will be expected to apply analytical rigor, possess a deep understanding of consumer and country-level market dynamics, and have the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle. In this role, you will shape the strategic and execution vision for Marketing and Brand communications across key markets. You will lead the development and execution of brand strategies through global campaigns that drive results at each stage of the marketing funnel. Partnering closely with various teams, including Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media investment, Media and Creative Agencies, Growth Marketing, and Product Management, you will identify opportunities and deliver integrated marketing campaigns. You will also lead the reporting of marketing initiatives to determine the most efficient awareness and usage drivers, optimizing across channels. A willingness and experience to roll up your sleeves and flex between strategic and tactical/execution responsibilities when needed is essential. Additionally, you will serve as an influential member of the WhatsApp leadership team on the future and success of WhatsApp.

Responsibilities

• Shape the strategic and execution vision for Marketing and Brand communications across key markets.
• Lead the development and execution of brand strategies through global campaigns that drive results at each stage of the marketing funnel.
• Partner closely with teams such as Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media investment, Media and Creative Agencies, Growth Marketing, and Product Management to identify opportunities and deliver integrated marketing campaigns.
• Lead reporting of marketing initiatives to determine the most efficient awareness and usage drivers, and optimize across channels.
• Demonstrate a willingness and experience to roll up your sleeves and flex between strategic and tactical/execution responsibilities when needed.
• Serve as an influential member of the WhatsApp leadership team on the future and success of WhatsApp.

Requirements

• 10+ years of experience and proven success working on global consumer brands or entities in brand marketing, growth marketing or related disciplines for internet and/or consumer technology, or consumer packaged goods.
• Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
• Experience in leading large multi-million dollar campaigns with a proven understanding of communications and media planning.
• Demonstrated experience working with media and creative agencies, and a track record in developing compelling consumer communication and creative.
• Demonstrated experience in developing, building and scaling teams, influencing cross-functional teams and all levels of management.
• Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure seamless program launches with the highest impact.

Nice-to-haves

• Deep understanding of WhatsApp as a brand and product.
• Experience with both early stage products and established products/brands.
• Global experience working across a number of markets.
• BA/BS degree in marketing, business, or related field.

Benefits

• Health insurance coverage
• Dental insurance coverage
• Vision insurance coverage
• 401k benefit for retirement savings plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities
• Employee discount programs