Brand Marketing Manager, Women's Collection & Lauren
Ralph Lauren - New York, NY
posted 3 days ago
About the position
Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. This role will be responsible for supporting the Global Marketing team in the development and execution of global brand campaigns for Ralph Lauren, with a focus on Collection and Lauren Ralph Lauren(LRL) brands. The primary objective of the role will be to support in the elevation of the Ralph Lauren Women's brands around the world that will, in turn, continue to build sales across the business. Success in the role will come from developing a strong knowledge of the global markets, an in-depth understanding of the consumer and womenswear competitive landscape, implementation of the business strategies and the brand vision/direction to create global strategies, marketing tactics, and stories that can then be adapted for optimal relevance across geographic regions and business channels.
Responsibilities
- Leverage data and insights to identify short-term and long-term opportunities for the brand.
- Collaborate with the Design, Global Brand Merchandising, and commercial teams (channels and regions) to align on key priorities to inform marketing strategy.
- Develop global marketing strategies and implement plans for Collection and LRL that align with brand, consumer, product, and commercial goals.
- Collaborate with cross-functional teams (Design, brand merchandising, commercial, regional, digital, PR, Media, Events, Retail, Licensing) to plan and execute campaigns and programs.
- Project-manage marketing processes and ensure timely delivery of key milestones and deadlines.
- Brief advertising teams on key campaigns and content needs.
- Guide the development of creative concepts that are on-brand, impactful, and relevant for the target consumer and platforms.
- Manage the creative briefing process for the internal agency team, ensuring clear communication and efficient workflow.
- Cultivate partnerships with creative, design, merchandising, and agency teams to ensure alignment and effective execution.
- Provide clear and consistent communication to regional and channel stakeholders, including regular updates and cross-functional meetings.
- Contribute to Senior Management presentations incl. high-level recaps, key messages, and implications.
- Track and analyze campaign performance to measure KPIs, identify learnings, and propose improvements.
- Manage budgets for specific campaigns and ensure accurate billing and invoicing.
- Identify consumer, channel, and industry trends to maintain Ralph Lauren's leadership position in womenswear.
- Contribute to and update global marketing calendars to ensure accuracy and alignment.
- Deliver global campaign recaps that highlight key results, learnings, and opportunities for improvement.
Requirements
- Marketing experience.
- Preferred experience in fashion and/or womenswear marketing.
- Knowledge and passion for women's fashion and fashion marketing, and appreciation for what makes consumers' tick.
- Experience with 360 marketing process, from strategic development to implementation and analysis.
- Fluency in digital/social media platforms, as well as media strategy and planning.
- Genuine understanding of and appreciation for the Ralph Lauren brand.
- Strong interpersonal skills to work effectively and build strong relationships with cross-functional partners.
- Highly organized and detail oriented.
- Excellent written, verbal and presentation skills.
- Proficiency with Microsoft Office (PowerPoint, Outlook, Excel, Word).
Benefits
- Robust benefits package.
- Above-market time off.
- Flexible working arrangements.
- Incentive compensation, where applicable.
- Varied learning opportunities.
